That's what technology marketing should deliver. Northic Media helps technology companies generate qualified leads, shorten the sales cycle, and win the enterprise deals that actually move revenue — strategy, advertising, SEO, websites, and pipeline tracking handled by one team that knows the sector.
Tell us about your technology business. We'll look at how you're getting leads today and show you where the biggest opportunities are.
The technology businesses we talk to are usually getting leads. The problem is the quality. Long sales cycles, too many unqualified enquiries, and no clear line of sight from ad spend to closed revenue.
Marketing hands over leads that sales ignores. Nothing about the messaging or targeting screened out the wrong buyers, so both teams waste time.
Deals take months to close. Multiple stakeholders, procurement, technical evaluation — and no clear visibility into where a deal is stuck.
When a CTO or IT director searches for a specific solution category, you're on page two. Your competitors are on page one, and they get the deal.
No clear problem statement, no case studies, no technical depth, no sales-ready content. Visitors bounce before they understand what you actually do.
Google Ads bidding against competitor brand terms, or targeting students and job-seekers rather than real buyers with a live project.
You know how many enquiries came in. You don't know which channel produced the £250k enterprise deal — or the one that produced nothing.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to win the right buyers.
Technology marketing is a technical, committee-driven, and long-cycle category. It has its own rules — and the whole system we build has to respect them.
B2B SEO, category pages, and technical content that put you in front of buyers already looking for what you sell.
LinkedIn, Google, and account-based campaigns that reach IT directors, CTOs, ops leads, and procurement — not students and job-seekers.
Fast-loading solution pages, case studies, and demo booking flows that turn a search into a scheduled call in under 60 seconds.
Sales-ready content, ROI calculators, and technical depth that help buyers justify the deal internally.
Call tracking, form attribution, and CRM sync so you can see which channels produce qualified opportunities and closed revenue.
Reporting on cost per closed deal and win-rate by channel, so you can put more into what pays and stop funding what doesn't.
Most agencies sell technology companies one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for closed deals at the end, not the clicks at the start.
An IT services provider needs very different work to a hardware manufacturer or a software company. Here's what each service includes — and which type of business it suits best.
Where technical buyers look first — usually weeks before they engage a sales team. If you're not showing up for category and problem-aware searches, you're losing the easiest pipeline in the market.
Speed to pipeline. We put you in front of the right buyers the moment they start searching or scrolling — and we filter out the searches that never become deals.
Most technology websites describe features and stop there. Ours are built around one job: turning a visitor into a booked demo or a qualified enquiry inside 60 seconds.
You can't improve what you can't measure. We install tracking that shows which channel produced which opportunity, and — crucially — which channels produce closed revenue.
Technology is a trust and differentiation category. The creative has to make the solution feel clear, credible, and worth buying. We produce the assets that earn the call.
Every technology business has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — positioning, ICP, pricing, and channel strategy.
That's exactly what the first conversation is for. We'll look at where your pipeline comes from today, where it doesn't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your technology business. We'll look at how you're getting leads today and show you where the biggest opportunities are.
Four different businesses, four different bottlenecks. In every case the owner already had a good product — what they didn't have was marketing that could be traced to closed deals.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a qualified opportunity, how we sync to your CRM, and how we separate a marketing number from a business number.
Founders across different technology categories — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's opportunities, closed deals, and what each channel cost me. That's the whole report."
"We were getting lots of enquiries that never qualified. They rebuilt our targeting and landing pages, and the quality of leads changed within a month. Average deal size is up by more than half."
"Category search is the highest-value traffic in our space and we were invisible. Six months later we're the first name most buyers find. That was worth the fee on its own."
"Half our ad budget was going to SMB searches and job-seekers. They tightened the targeting and doubled our enterprise opportunities without spending a penny more."
"I was skeptical about pipeline tracking — thought it was for bigger companies. Turns out I'd been funding a channel that never produced a single closed deal, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your product, your ICP, your deal size, your funnel, and where your pipeline comes from today. No assumptions.
Website, solution pages, tracking, CRM sync, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your enquiries actually come from.
We cut what's producing rubbish and scale what's producing closed deals. Judged on pipeline and revenue, not clicks.
As the numbers improve, we expand into new channels and new ICP segments — without losing the basics.
This is not a set-and-forget process. Anyone who tells you technology marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but technology is one of our core verticals. We understand the sector: long sales cycles, committee buying, technical evaluation, and how the value of a single closed enterprise deal justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. In-house teams are great — but most need support in specific areas: paid channel execution, SEO content volume, CRO testing cadence, or CRM attribution. What we do is plug those gaps without trying to replace what already works.
Paid search and paid social can produce qualified enquiries within days. B2B SEO and content take longer — most technology businesses see meaningful organic movement around day 60 to 90, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. A CTO-focused campaign and a procurement-focused campaign should not share a landing page, an offer, or a keyword set. Firmographic targeting, job-title targeting, and negative keyword filtering are core parts of what we set up from day one.
All three. Each has different unit economics, different creative, and different sales cycles. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — through better-fit acquisition at the top of the funnel and sales-ready content (case studies, ROI calculators, technical whitepapers) that help buyers justify the deal internally. The deal-acceleration we drive most often comes from giving the champion the right assets to sell internally. Most clients see meaningful cycle improvements within 90 days.
Call tracking, form attribution, UTM discipline, and CRM sync (HubSpot, Salesforce, Pipedrive). Every month you get one page tying spend to closed-won revenue by channel — not charts that look busy but don't tell you anything.
It depends on your category, your deal size, and how much work is needed. An IT services provider and an enterprise platform vendor are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not improving your numbers, you walk. That's the deal, and it's the thing that keeps us honest about which technology businesses we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into closed deals comes down to your product, your pricing, your sales team, and your delivery capability. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your technology business. We'll look at how you're getting leads today and show you where the biggest opportunities are.