That's what roofing marketing should deliver. Northic Media helps roofing companies get found locally, book more inspections, and sell more full replacements — strategy, advertising, local SEO, and websites handled by one team that knows the trade.
Tell us about your roofing business. We'll look at how you're getting calls today and show you where the biggest opportunities are.
The roofers we talk to are usually busy. The problem isn't work — it's the mix of work. Too many leak call-outs, too few full replacements, and no clear picture of which marketing channel produced the last $20,000 re-roof. The right marketing fixes that mix.
Your crews are running around patching leaks while full replacements — the jobs that actually grow the business — go to competitors with better positioning.
When a hailstorm hits, out-of-state outfits flood the area, knock doors, and take the insurance jobs — and they're gone before you know what happened.
When someone searches "roofer near me" after a leak, your competitors show up and you don't. Those are the easiest replacement jobs in the trade.
No insurance-claim page, no financing messaging, no before-and-after gallery, no reason to pick you over the three other quotes they've got.
Google Ads sending you calls from suburbs you don't cover and searches for "roofing jobs" and "roofing supplies." Money out, nothing back.
Google Ads, LSA, Facebook, door-knocking, referrals — five channels running and no honest answer to which one produced the last $25,000 re-roof.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to get more inspection calls from the right areas — and more full-replacement jobs.
Roofing is a high-ticket, storm-driven, trust-heavy market. It has its own rules — and the whole system we build has to respect them. Here's how the six stages work for a roofing company.
Google Business Profile, local SEO, service-area pages, and map-pack visibility in every suburb and postcode you actually service.
Google Ads, Local Services Ads, and Meta campaigns targeting high-intent searches — "roof replacement," "storm damage," "hail damage roof" — not just "roofer near me."
Fast-loading service pages, click-to-call, and an inspection-booking flow that turns a search into a scheduled visit in under 10 seconds.
Insurance-claim pages, financing messaging, before-and-after galleries, and review proof that convert an inspection into a signed contract.
Call tracking, recording, and lead-quality review so you can see which channels produce repairs, which produce insurance claims, and which produce full replacements.
Reporting on cost per booked inspection and cost per signed replacement, so you can put more into what pays and stop funding what doesn't.
Most agencies sell roofers one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the replacements that come out the other end, not just the clicks going in.
A one-crew residential roofer needs very different work to a commercial contractor doing flat-roof systems and maintenance contracts. Here's what each service actually includes — and which types of roofing business it suits best.
Where roofing customers look first — especially after a storm. If you're not in the map pack for the suburbs you cover, you're losing the easiest inspections in the trade.
Speed to enquiries. We put you at the top of the results the moment someone has a leak, a storm-damaged roof, or an ageing roof that needs replacing — and we filter out the searches that never become jobs.
Most roofing websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into an inspection booking inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a repair, an insurance claim, or a full replacement — so every marketing decision is made on evidence.
Roofing is a trust category — nobody's replacing a roof on a whim. The creative has to look like a real, competent, insured local roofer. We produce the assets that earn the inspection.
Every roofing business has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it — service mix, replacement mix, insurance work, and capacity.
That's exactly what the first conversation is for. We'll look at where your calls come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your roofing business. We'll look at how you're getting calls today and show you where the biggest opportunities are.
Four different roofing operations, four different bottlenecks. In every case the owner already had a good business — what they didn't have was marketing that could be traced to the schedule.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a booked inspection, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of roofing businesses across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's calls, inspections booked, and what each one cost me — including whether it was a repair or a full replacement. That's the whole report."
"We were doing £300 repairs all day. They rebuilt our service pages around full replacements, and the enquiries changed within a month. Average ticket is up by more than half and we've stopped chasing tyre-kickers."
"Storm season used to mean out-of-state crews stealing our work. Now, when a storm rolls through, our ads are live within hours and our phone rings first. We're the local name people recognise."
"Half our ad budget was going to searches for jobs we don't want. They tightened the targeting, filtered the rubbish, and doubled our high-ticket enquiries without spending a penny more. I only wish I'd done this three years ago."
"I was sceptical about call tracking — thought it was for big companies. Turns out I'd been funding a channel that never produced a single full replacement, for eleven months. Seeing that on one page was worth the fee on its own."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service area, your service mix, your job value, and where the calls come from today. No assumptions.
Website, landing pages, tracking, ad accounts, and the local search foundation — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your calls actually come from.
We cut what's producing rubbish and scale what's producing jobs. Judged on booked work, not clicks.
As the numbers improve, we expand into new suburbs, new services, and better job types — without losing the basics.
This is not a set-and-forget process. Anyone who tells you roofing marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across seven industries — but plumbing, HVAC, electrical, roofing and home services are where we started and where a big chunk of our work lives. We understand the trade: storm season, insurance work, high-ticket replacements, and how the job value of a single re-roof justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Lead marketplaces can work, but they rent you customers rather than build you an asset — and the same lead is often sold to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per booked job and a business that isn't dependent on a third party for its phone to ring.
Paid ads and Local Services Ads can produce calls within days. Local SEO and map-pack visibility take longer — most roofers see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and this is one of the biggest opportunities in roofing marketing. We build "storm-triggered" campaigns that can be activated within hours of a hail or wind event, targeted at the affected postcodes. That's how you beat the out-of-state storm chasers to the inspections.
Yes — and we usually insist on it. Roofing is a local business. Most of the waste we find in existing Google Ads accounts is spend going to searches outside the service area or to job types the business doesn't want. Zip-level targeting, radius controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A residential roofer needs different creative, different ad structure, and different landing pages to a commercial contractor doing flat-roof systems and maintenance contracts. What changes is the campaign architecture and the offer — the underlying system is the same.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a booked inspection or a signed replacement. Website enquiries carry the same attribution. Every month you get one page tying spend to booked work — not charts that look busy but don't tell you anything.
It depends on your market, your service area, and how much work is needed. A one-crew roofer and a multi-crew storm-response operation are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which roofing businesses we take on in the first place.
No, and be careful with anyone who does. How many calls turn into jobs comes down to your prices, your response time, how well you close in the home, and how much work you can actually deliver. That side is yours. Ours is bringing the right calls to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your roofing business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your roofing business. We'll look at how you're getting calls today and show you where the biggest opportunities are.