That's what remodeling marketing should deliver. Northic Media helps remodeling businesses get found locally, book more qualified estimates, and win more kitchen, bath, and whole-home projects — strategy, advertising, local SEO, and websites handled by one team that knows the trade.
Tell us about your remodeling business. We'll look at how you're getting leads today and show you where the biggest opportunities are.
The remodeling businesses we talk to are usually busy. The problem isn't work — it's the mix of work. Too many small handyman jobs, too few kitchen, bath, and whole-home remodels, and no clear picture of which marketing channel produced the last $120,000 contract.
Your crews are running around doing $3,000 repairs while $80,000 kitchen remodels — the jobs that actually grow the business — go to competitors with better positioning.
Whole-home renovations, additions, and design-build projects are where the highest-margin, highest-ticket contracts live — but you're invisible for those searches.
When someone searches "kitchen remodel near me" after buying a new home, your competitors show up and you don't. Those are the easiest estimates in the trade.
No project gallery, no before/after, no indication of what you specialize in (kitchen, bath, additions, whole-home), no reason to choose you over the three other bids.
Google Ads sending you calls from homeowners with unrealistic budgets and searches for "remodeling jobs" and "remodeling supplies." Money out, nothing back.
Google Ads, LSA, Houzz, Facebook, referrals — multiple channels running and no honest answer to which one produced the last $150,000 whole-home renovation.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to get more qualified leads from the right homeowners.
Remodeling is a high-ticket, long-cycle, trust-heavy market. It has its own rules — and the whole system we build has to respect them. Here's how the six stages work for a remodeling business.
Google Business Profile, local SEO, service-area pages, and map-pack visibility in every suburb and metro area you actually serve.
Google Ads, Local Services Ads, and Meta campaigns targeting the specific projects you want — kitchen remodels, bath remodels, additions, whole-home — not just "remodeler near me."
Fast-loading service pages, project galleries, and a qualified estimate-booking flow that turns a search into a scheduled visit in under 60 seconds.
Before/after galleries, price-range transparency, testimonials, and the professional positioning that converts a site visit into a signed contract.
Call tracking, recording, and lead-quality review so you can see which channels produce small jobs, which produce full remodels, and which produce noise.
Reporting on cost per booked estimate and cost per signed contract, so you can put more into what pays and stop funding what doesn't.
Most agencies sell remodeling businesses one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the contracts that come out the other end, not just the clicks going in.
A kitchen and bath specialist needs very different work to a full-service design-build firm doing additions and whole-home renovations. Here's what each service actually includes — and which types of remodeling business it suits best.
Where homeowners look first — usually after buying a house, or after living with an outdated kitchen for years. If you're not in the map pack for the areas you serve, you're losing the easiest estimates in the trade.
Speed to leads. We put you at the top of the results the moment someone searches for a kitchen remodel, a bathroom renovation, or a home addition — and we filter out the searches that never become projects.
Most remodeling websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a qualified lead or a booked estimate inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a small repair, a bath remodel, or a whole-home renovation — so every marketing decision is made on evidence.
Remodeling is a visual, trust-heavy category. Nobody signs an $80,000 contract on a whim. The creative has to look like a real, credentialed, insured contractor with a portfolio that proves it. We produce the assets that earn the estimate.
Every remodeling business has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it — service mix, project mix, positioning, and capacity.
That's exactly what the first conversation is for. We'll look at where your leads come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your remodeling business. We'll look at how you're getting leads today and show you where the biggest opportunities are.
Four different remodeling operations, four different bottlenecks. In every case the owner already had a good business — what they didn't have was marketing that could be traced to the signed contract.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a qualified lead, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of remodeling businesses across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's calls, estimates booked, and what each one cost me — including whether it was a small job or a full remodel. That's the whole report."
"We were doing $5,000 handyman jobs all day. They rebuilt our site around kitchen and bath remodel galleries, and the enquiries changed within a month. Average contract value is up by three-quarters and the crew is doing work they actually want."
"Whole-home renovations are the highest-margin work in our category and we were invisible. Six months later we're the first name most homeowners in the metro think of for design-build. That was worth the fee on its own."
"Half our ad budget was going to searches for jobs we don't want. They tightened the targeting, filtered the price-shoppers, and doubled our qualified kitchen remodel leads without spending a penny more."
"I was skeptical about call tracking — thought it was for big companies. Turns out I'd been funding a channel that never produced a single full remodel, for eleven months. Seeing that on one page was worth the fee on its own."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service area, your project mix, your average contract value, and where the leads come from today. No assumptions.
Website, project galleries, service-specific landing pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your leads actually come from.
We cut what's producing rubbish and scale what's producing contracts. Judged on signed work, not clicks.
As the numbers improve, we expand into new suburbs, new project types, and better clients — without losing the basics.
This is not a set-and-forget process. Anyone who tells you remodeling marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across seven industries — but plumbing, HVAC, electrical, roofing, general contracting, auto glass, auto repair, fencing, painting, remodeling and home services are where we started and where a big chunk of our work lives. We understand the trade: long sales cycles, high-ticket projects, mix sensitivity, and how the value of a single signed contract justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Lead marketplaces can work, but they rent you customers rather than build you an asset — and the same lead is often sold to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per signed contract and a business that isn't dependent on a third party for its phone to ring.
Paid ads and Local Services Ads can produce leads within days. Local SEO and map-pack visibility take longer — most remodelers see meaningful movement around day 60 to 90, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and this is one of the highest-impact things we do for remodelers. We build qualified lead flows that ask about project type, budget range, and timeline upfront. That means fewer total leads, but far more of them worth your time. Most remodelers see their estimate-to-contract rate double within a few months.
Yes — and we usually insist on it. Remodeling is a local business. Most of the waste we find in existing Google Ads accounts is spend going to searches outside the service area or to project types the business doesn't want. Zip-level targeting, radius controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A kitchen and bath specialist needs different creative, different ad structure, and different landing pages to a design-build firm doing additions and whole-home renovations. What changes is the campaign architecture and the offer — the underlying system is the same.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a qualified lead or a signed contract. Website enquiries carry the same attribution. Every month you get one page tying spend to signed work — not charts that look busy but don't tell you anything.
It depends on your market, your service area, and how much work is needed. A small kitchen and bath shop and a multi-crew design-build firm are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which remodeling businesses we take on in the first place.
No, and be careful with anyone who does. How many leads turn into contracts comes down to your prices, your response time, how well you close in the room, and how much work you can actually deliver. That side is yours. Ours is bringing the right leads to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your remodeling business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your remodeling business. We'll look at how you're getting leads today and show you where the biggest opportunities are.