That's what real estate marketing should deliver. Northic Media helps agents and brokerages get in front of the right buyers and sellers, book more viewings, and win the listings that actually move the business — strategy, advertising, local SEO, websites, and deal-source tracking handled by one team that knows the market.
Tell us about your business. We'll look at how you're getting listings today and show you where the biggest opportunities are.
The agents and brokerages we talk to are usually busy showing properties. The problem is the mix. Too many buyer enquiries that go nowhere, too few seller leads, and no clear line of sight from ad spend to a won listing.
Plenty of people wanting a viewing, very few ready to buy. Your weekend disappears into viewings that never convert.
Downsizers, upsizers, probate, and relocation sellers are the highest-value instructions in the market — but you're invisible for those searches.
Rightmove, Zillow, and the other portals rent you buyers rather than build you a brand — and every agent in town has the same listings on their profile.
No agent bios that build trust, no neighbourhood guides, no recent-sales evidence, no clear local positioning. Sellers bounce to a competitor.
Google Ads driving clicks from people looking for estate agent jobs and "how much is my house worth" curiosity-seekers — not sellers ready to instruct.
You know how many enquiries came in. You don't know which channel produced the £900k listing — or the one that produced nothing.
Tell us about your market. We'll look at your current marketing and show you where we see the biggest opportunities to win the right listings.
Real estate marketing is a local, trust, and speed-driven category. It has its own rules — and the whole system we build has to respect them.
Google Business Profile, local SEO, area pages, and map-pack visibility in every suburb, town, and neighbourhood you serve.
Google Ads, Meta, and LSA campaigns targeting high-intent searches — "estate agents near me", "house valuation", "sell my house" — not generic property terms.
Fast-loading area pages, click-to-call, and valuation request flows that turn a search into a booked appraisal in under 60 seconds.
Area-guide depth, recent-sales evidence, and clear fee positioning that convert a general enquiry into a signed instruction.
Call tracking, recording, and lead-quality review so you can see which channels produce signed listings — not just enquiries.
Reporting on cost per signed listing and cost per area, so you can put more into what pays and stop funding what doesn't.
Most agencies sell real estate businesses one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the signed listings at the end, not the clicks at the start.
A solo agent needs very different work to a multi-office brokerage with lettings and new homes divisions. Here's what each service includes — and which type of business it suits best.
Where sellers look first — usually within weeks of deciding to move. If you're not in the map pack for your areas, you're losing the easiest instructions in the market.
Speed to enquiry. We put you at the top of the results the moment someone searches for an agent — and we filter out the searches that never become listings.
Most agent websites look identical. They list properties and stop there. Ours are built around one job: turning a visitor into a valuation booking inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a signed instruction.
Real estate is a trust and presentation category. The creative has to look like a real, competent, established agent. We produce the assets that earn the call.
Every agent has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — area focus, vendor type, pricing, and growth strategy.
That's exactly what the first conversation is for. We'll look at where your listings come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your business. We'll look at how you're getting listings today and show you where the biggest opportunities are.
Four different businesses, four different bottlenecks. In every case the owners already had a good business — what they didn't have was marketing that could be traced to the instruction.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a signed instruction, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of agencies across different sizes and market segments — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's valuations, signed instructions, and what each one cost me. That's the whole report."
"We were getting buyer enquiries that never went anywhere. They rebuilt our site around seller valuations and added call tracking, and the enquiries changed within a month. Average instruction value is up by more than half."
"Premium market instructions are the highest-margin work in our business and we were invisible. Six months later we're the first name most local solicitors think of. That was worth the fee on its own."
"Half our ad budget was going to searches for estate agent jobs and 'how much is my house worth' curiosity-seekers. They tightened the targeting and doubled our signed instructions without spending a penny more."
"I was skeptical about call tracking — thought it was for bigger brokerages. Turns out I'd been funding a channel that never produced a single signed instruction, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your areas, your market segments, your average instruction value, and where the enquiries come from today. No assumptions.
Website, valuation flow, area pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your enquiries actually come from.
We cut what's producing rubbish and scale what's producing signed instructions. Judged on listings won, not clicks.
As the numbers improve, we expand into new areas and new market segments — without losing the basics.
This is not a set-and-forget process. Anyone who tells you real estate marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but real estate is one of our core verticals. We understand the sector: portal dominance, seller-cycle seasonality, area-specific marketing, and how the value of a single premium instruction justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Portals can work, but they rent you customers rather than build you a brand — and every agent in town has the same listings on their profile. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per signed instruction and a business that isn't dependent on a third party.
Paid ads and paid social can produce enquiries within days. Local SEO and map-pack visibility take longer — most agents see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. Real estate is a hyper-local business, and a suburb-by-suburb approach produces far better results than a blanket city-wide campaign. Area focus, geo controls, and negative keyword filtering are core parts of what we set up from day one.
All three. A sales instruction campaign needs different creative, different ad structure, and different landing pages to a lettings campaign or a new homes development. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in real estate marketing right now. Premium instructions come with much better margins and more referral value, but only if you show up for the specific searches and have the evidence, reviews, and market positioning to convert. Most clients see meaningful movement within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a valuation or a signed instruction. Website enquiries carry the same attribution. Every month you get one page tying spend to signed listings — not charts that look busy but don't tell you anything.
It depends on your market, your areas, and how much work is needed. A solo agent and a multi-office brokerage are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which businesses we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into signed instructions comes down to your fee structure, your team's capacity, how well you present on the valuation, and your service levels. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your business. We'll look at how you're getting listings today and show you where the biggest opportunities are.