Privacy Policy

01Who We Are

Northic Media is operated by Paramjit Holdings Inc. ("Paramjit Holdings," the legal entity behind Northic Media). Any reference to "Northic Media" throughout this policy, our website, contracts, or invoices refers to Paramjit Holdings Inc. operating under this trade name. This is disclosed for transparency and does not create a separate legal entity.

02Information We Collect

We may collect the following categories of information:

a. Information you provide directly

• Name, business name, email address, phone number, and mailing address
• Business details (industry, service area, website URL) submitted through forms, calls, or emails
• Billing and payment information (processed securely via third-party payment processors such as Stripe)
• Any information you share with us during consultations, cold calls, or email correspondence

b. Information collected automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, referring URLs, and click behavior
• Approximate geographic location (derived from IP address)

c. Information from third parties

• Business contact data sourced from publicly available or licensed business directories, used for outreach purposes
• Data from advertising platforms (e.g., Meta, Google) related to ad interactions

03Cookies and Tracking Technologies (Marketing & Advertising)

Northic Media uses cookies, pixels, and similar tracking technologies on our website and in our marketing campaigns to:

• Measure the performance of our advertising campaigns (including Meta/Facebook Ads and Google Ads)
• Track conversions (e.g., form submissions, calls booked, service inquiries)
• Retarget visitors with relevant ads across social media and other websites
• Understand website traffic patterns and improve user experience
• Remember preferences and improve site functionality

Types of cookies we use

• Essential cookies: Required for basic website functionality
• Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Advertising/marketing cookies: Used by Meta Pixel, Google Ads tags, and similar tools to track conversions and deliver retargeted ads

Third-party advertising platforms (such as Meta and Google) may place their own cookies on your device when you interact with our ads or website. These platforms have their own privacy and cookie policies, which we encourage you to review.

04How We Use Your Information

We use collected information to:

• Respond to inquiries and provide requested services (SEO, AI search visibility, digital marketing)
• Communicate with current and prospective clients, including via cold email and cold calling outreach
• Process payments and manage client accounts
• Improve our website, services, and marketing campaigns
• Measure and optimize advertising performance
• Comply with legal obligations

05Cold Outreach Disclosure

As part of our business development, Northic Media conducts cold email and cold calling outreach to business owners in the HVAC, plumbing, and related trades using contact information obtained from business directories and publicly available sources. Recipients may opt out of further communication at any time by replying "unsubscribe," requesting removal on a call, or contacting us directly (see Section 10).

06How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our business (e.g., payment processors, email/CRM platforms, VoIP providers, hosting providers)
• Advertising platforms (Meta, Google, TikTok, Microsoft, Bing and many more) for the purpose of ad delivery and conversion tracking
• Legal authorities where required by law, regulation, or valid legal process
• Successors in the event of a merger, acquisition, or sale of business assets

07Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, and comply with legal, accounting, or reporting obligations.

08Your Rights

Depending on your location, you may have rights under applicable privacy laws (such as Canada's PIPEDA, or U.S. state privacy laws) including the right to:

• Access the personal information we hold about you
• Request correction or deletion of your information
• Withdraw consent for marketing communications
• Object to certain processing (e.g., ad targeting)

To exercise these rights, contact us using the information in Section 10.

09Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10Contact Us

For privacy-related questions or requests, contact:

11Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our website or services after changes constitutes acceptance of the revised policy.

12Related Policies

This Privacy Policy governs data collection and use only. For terms related to service agreements, payment terms, cancellations, and refund/money-back guarantee terms, please refer to our Terms of Service.