That's what plumbing marketing should deliver. Northic Media helps plumbing businesses get found locally, turn searches into phone calls, and turn calls into booked jobs — strategy, advertising, local SEO, and websites handled by one team that knows the trade.
Tell us about your plumbing business. We'll look at how you're getting calls today and show you where the biggest opportunities are.
Most plumbers we talk to have spent money on marketing before. Some of it worked. Most of it produced calls that went nowhere — or reports that looked busy but said nothing about whether the phone actually rang.
Paid ads and directories sending you tyre-kickers and out-of-area calls, while the neighbourhoods you actually service never see you.
When someone searches "emergency plumber near me" at 9pm, your competitors show up and you don't. That's a booking lost before you ever knew about it.
People arrive, look around, and leave. No click-to-call, no service pages, no quote form, no trust signals. It's a brochure, not a booking tool.
Google Ads, Facebook, Yelp, HomeAdvisor, referrals — money going out to five channels and no honest answer to which one produced the last install.
Two weeks booked solid, then nothing. You can't hire for it, you can't plan around it, and the slow weeks hurt more than the busy ones help.
Emergency vs. scheduled. Residential vs. commercial. Repairs vs. installs vs. remodels. Generic agencies treat them all the same and it shows in the results.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to get more calls from the right areas.
Plumbing is a local, high-intent, urgency-driven market. It has its own rules — and the whole system we build has to respect them. Here's how the six stages work for a plumbing business.
Google Business Profile, local SEO, service-area pages, and map-pack visibility in every neighbourhood you actually service.
Google Ads, Local Services Ads, and Meta retargeting that put you at the top of the search when someone has a burst pipe at 9pm.
Click-to-call, fast-loading service pages, quote forms, and trust signals that turn a search into a phone call in under 10 seconds.
Call tracking, recording, and lead-quality review so you can see which channels produce real jobs and which produce noise.
Optimising for job type — repairs, installs, remodels, commercial — not just volume of calls. Bigger jobs, better margins.
Reporting on cost per booked job and revenue per channel, so you can put more into what pays and stop funding what doesn't.
Most agencies sell plumbers one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the calls that come out the other end.
An emergency-only plumber needs very different work to a company doing full bathroom remodels. Here's what each service actually includes — and which types of plumbing business it suits best.
Where plumbing customers look first. If you're not visible in the map pack for the neighbourhoods you cover, you're losing jobs to whoever is — every single day.
Speed to enquiries. We use search ads to put you at the top of the results the moment someone has a leak, a blockage, or a broken water heater — and we filter out the searches that don't produce jobs.
Most plumbing websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a phone call or a booked appointment inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a job — so every marketing decision is made on evidence.
Plumbing is a trust category. The creative has to look like a real, competent, local business — not like a generic ad. We produce the assets that earn the call.
Every plumbing business has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it.
That's exactly what the first conversation is for. We'll look at where your calls come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your plumbing business. We'll look at how you're getting calls today and show you where the biggest opportunities are.
Three different plumbing operations, three different bottlenecks. In every case the owner already had a good business — what they didn't have was marketing that could be traced to the schedule.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a booked job, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of plumbing businesses across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's calls, jobs booked, and what each one cost me. That's the whole report, and that's all I ever wanted."
"We were the best-kept secret in three suburbs. Six months later we're showing up on Maps across most of the metro and the phone doesn't stop. I wish I hadn't waited so long thinking we'd just grow by word of mouth."
"For years we were drowning in £80 repair jobs and never getting the installs. They rebuilt our service pages and reworked the ads around the jobs we actually wanted. Average ticket is up by nearly two-thirds and the crew is happier."
"Half our ad budget was going to searches we couldn't service and leads we didn't want. They tightened the targeting, filtered the rubbish, and doubled our booked installs without spending a penny more. That's the whole job, really."
"I was sceptical about call tracking — thought it was for big companies. Turns out I'd been funding a channel that never produced a single job, for eleven months. Seeing that on one page was worth the fee on its own."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service area, your service mix, your job value, and where the calls come from today. No assumptions.
Website, landing pages, tracking, ad accounts, and the local search foundation — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your calls actually come from.
We cut what's producing rubbish and scale what's producing jobs. Judged on booked work, not clicks.
As the numbers improve, we expand into new suburbs, new services, and better job types — without losing the basics.
This is not a set-and-forget process. Anyone who tells you plumbing marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across seven industries — but plumbing, HVAC, electrical and home services are where we started and where a big chunk of our work lives. We understand the trade: emergency vs. scheduled calls, repairs vs. installs, seasonal swings, and how the job value of a single install can justify a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Lead marketplaces can work, but they rent you customers rather than build you an asset — and the same lead is often sold to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per booked job and a business that isn't dependent on a third party for its phone to ring.
Paid ads and Local Services Ads can produce calls within days. Local SEO and map-pack visibility take longer — most plumbers see meaningful movement around day 30 to 60, and it keeps building after that. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. Plumbing is local. Most of the waste we find in existing Google Ads accounts is spend going to searches outside the service area or to job types the business doesn't want. Zip-level targeting, radius controls, and negative keyword filtering are core parts of what we set up from day one.
Both. An emergency plumber needs different creative, different ad structure, and different landing pages to a company doing bathroom remodels. What changes is the campaign architecture and the offer — the underlying system is the same.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a booked job. Website enquiries carry the same attribution. Every month you get one page tying spend to booked work — not charts that look busy but don't tell you anything.
Often, yes. Sometimes the existing site just needs conversion work — click-to-call, faster load times, service-specific pages, a proper quote form. Other times it's cheaper to rebuild from scratch. We'll tell you honestly which one it is during the free audit.
It depends on your market, your service area, and how much work is needed. A single-van plumber and a five-crew operation are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which plumbing businesses we take on in the first place.
No, and be careful with anyone who does. How many calls turn into jobs comes down to your prices, your response time, how well your techs close on the phone, and how much work you can actually deliver. That side is yours. Ours is bringing the right calls to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your plumbing business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your plumbing business. We'll look at how you're getting calls today and show you where the biggest opportunities are.