That's what painting marketing should deliver. Northic Media helps painting businesses get found locally, book more site visits, and win more residential and commercial contracts — strategy, advertising, local SEO, and websites handled by one team that knows the trade.
Tell us about your painting business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.
The painting businesses we talk to are usually busy. The problem isn't work — it's the mix of work. Too many small one-room interior jobs, too few full exterior repaints and commercial contracts, and no clear picture of which marketing channel produced the last $12,000 job. The right marketing fixes that mix.
Your crews are running around painting single rooms for $400 while full exterior repaints — the jobs that actually grow the business — go to competitors with better positioning.
Offices, retail, schools, property management — commercial painting is where the recurring, high-value work lives, but you're not showing up in the places procurement managers look.
When someone searches "painter near me" after a renovation or a house sale, your competitors show up and you don't. Those are the easiest quotes in the trade.
No project gallery, no before/after, no indication of what you specialise in (interior, exterior, commercial, decorative), no reason to choose you over the three other quotes.
Google Ads sending you calls from suburbs you don't cover and searches for "painting jobs" and "painting supplies." Money out, nothing back.
Google Ads, LSA, Facebook, Checkatrade, referrals — multiple channels running and no honest answer to which one produced the last exterior repaint or commercial contract.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to get more enquiries from the right areas — and more of the jobs you actually want.
Painting is a quote-heavy, high-competition, trust-sensitive market. It has its own rules — and the whole system we build has to respect them. Here's how the six stages work for a painting business.
Google Business Profile, local SEO, service-area pages, and map-pack visibility in every suburb and postcode you actually cover.
Google Ads, Local Services Ads, and Meta campaigns targeting the specific jobs you want — exterior repaints, commercial contracts, decorative — not just "painter near me."
Fast-loading service pages, project galleries, and a site-visit booking flow that turns a search into a scheduled visit in under 60 seconds.
Before/after galleries, price-range transparency, credentials, and review proof that convert a site visit into a signed job.
Call tracking, recording, and lead-quality review so you can see which channels produce small jobs, which produce full repaints, and which produce commercial contracts.
Reporting on cost per booked site visit and cost per signed job, so you can put more into what pays and stop funding what doesn't.
Most agencies sell painting businesses one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the jobs that come out the other end, not just the clicks going in.
A one-crew residential painter needs very different work to a commercial contractor with a specialist decorative division. Here's what each service actually includes — and which types of painting business it suits best.
Where painting customers look first — usually after a renovation, a house sale, or a weather-damaged exterior. If you're not in the map pack for the areas you cover, you're losing the easiest quotes in the trade.
Speed to enquiries. We put you at the top of the results the moment someone searches for an exterior repaint, a commercial painter, or a specialist finish — and we filter out the searches that never become jobs.
Most painting websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a qualified enquiry or a booked site visit inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a small interior, a full exterior repaint, or a commercial contract — so every marketing decision is made on evidence.
Painting is a visual, trust-heavy category. The creative has to look like a real, competent, insured painter with a portfolio that proves it. We produce the assets that earn the site visit.
Every painting business has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it — service mix, job size, commercial strategy, and capacity.
That's exactly what the first conversation is for. We'll look at where your enquiries come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your painting business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.
Four different painting operations, four different bottlenecks. In every case the owner already had a good business — what they didn't have was marketing that could be traced to the signed job.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a booked site visit, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of painting businesses across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's calls, site visits booked, and what each one cost me — including whether it was an interior or a full repaint. That's the whole report."
"We were doing single-room interiors all day. They rebuilt our service pages around exterior repaints and added a proper before/after gallery, and the enquiries changed within a month. Average job value is up by two-thirds."
"Decorative finishes are the highest-margin work in our category and we were invisible. Six months later we're the first name most people in the metro think of for specialist finishes. That was worth the fee on its own."
"Half our ad budget was going to searches for jobs we don't want. They tightened the targeting, filtered the rubbish, and doubled our exterior repaint enquiries without spending a penny more."
"I was sceptical about call tracking — thought it was for big companies. Turns out I'd been funding a channel that never produced a single full repaint, for eleven months. Seeing that on one page was worth the fee on its own."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service area, your service mix, your job value, and where the enquiries come from today. No assumptions.
Website, project galleries, service-specific landing pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your enquiries actually come from.
We cut what's producing rubbish and scale what's producing jobs. Judged on signed work, not clicks.
As the numbers improve, we expand into new suburbs, new services, and better job types — without losing the basics.
This is not a set-and-forget process. Anyone who tells you painting marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across seven industries — but plumbing, HVAC, electrical, roofing, general contracting, auto glass, auto repair, fencing, painting and home services are where we started and where a big chunk of our work lives. We understand the trade: quote-heavy sales cycles, interior vs. exterior, decorative specialists, commercial contracts, and how the value of a single full repaint justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Lead marketplaces and social groups can work, but they rent you customers rather than build you an asset — and the same lead is often sold to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per signed job and a business that isn't dependent on a third party for its phone to ring.
Paid ads and Local Services Ads can produce enquiries within days. Local SEO and map-pack visibility take longer — most painting businesses see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. Painting is a local business. Most of the waste we find in existing Google Ads accounts is spend going to searches outside the service area or to job types the business doesn't want. Zip-level targeting, radius controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A residential painter needs different creative, different ad structure, and different landing pages to a commercial contractor doing offices, retail, schools and property management. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in painting right now. Full exterior repaints come with much higher tickets and margins than interiors, but only if you show up for the specific searches and have the gallery, reviews, and price positioning to convert. We build the pages, run the campaigns, and track which enquiries turn into signed jobs. Most clients see meaningful exterior volume within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a booked site visit or a signed job. Website enquiries carry the same attribution. Every month you get one page tying spend to signed work — not charts that look busy but don't tell you anything.
It depends on your market, your service area, and how much work is needed. A one-crew residential painter and a multi-crew commercial contractor are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which painting businesses we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into jobs comes down to your prices, your response time, how well you close on the visit, and how much work you can actually deliver. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your painting business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your painting business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.