That's what medical marketing should deliver. Northic Media helps medical practices and private clinics get in front of the right patients, book more consults, and win the private procedures that actually move the practice forward — strategy, advertising, local SEO, websites, and patient-source tracking handled by one team that knows the sector.
Tell us about your practice. We'll look at how you're getting patients today and show you where the biggest opportunities are.
The practices we talk to are usually busy. The problem is the mix. Too many routine appointments and low-value enquiries, too few private and specialist procedure consults, and no clear line of sight from ad spend to a booked procedure.
Routine consultations fill the day but don't grow the practice. The high-value private procedures go to practices with better positioning.
Private specialist procedures are the highest-margin work in the practice — but you're invisible for those searches.
When someone searches "private clinic near me" or a specific procedure, your competitors show up and you don't. Those are the easiest new patients in the market.
No procedure depth, no consultant bios that build trust, no before/after galleries, no finance clarity, no evidence of outcomes.
Google Ads driving clicks from people looking for medical jobs and free NHS advice — not private patients ready to book.
You know how many enquiries came in. You don't know which channel produced the £6,000 private procedure — or the one that produced nothing.
Tell us about your practice. We'll look at your current marketing and show you where we see the biggest opportunities to win the right patients.
Medical marketing is a local, trust, and procedure-value category. It has its own rules — and the whole system we build has to respect them.
Google Business Profile, local SEO, procedure pages, and map-pack visibility in every town and suburb you serve.
Google Ads, LSA, and Meta campaigns targeting high-intent searches — "private dermatologist", "cataract surgery", "private GP" — not generic medical terms.
Fast-loading procedure pages, click-to-call, and booking flows that turn a search into a booked consult in under 60 seconds.
Procedure depth pages, consultant bios, and clear finance options that convert a general enquiry into a booked procedure.
Call tracking, recording, and lead-quality review so you can see which channels produce booked procedures — not just enquiries.
Reporting on cost per booked procedure and cost per procedure line, so you can put more into what pays and stop funding what doesn't.
Most agencies sell medical practices one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the booked procedures at the end, not the clicks at the start.
A single-site GP practice needs very different work to a multi-site private specialist group with cosmetic and surgical divisions. Here's what each service includes — and which type of practice it suits best.
Where patients look first — usually within minutes of deciding they need a specialist. If you're not in the map pack for your area, you're losing the easiest new patients in the market.
Speed to enquiry. We put you at the top of the results the moment someone searches for a specialist — and we filter out the searches that never become patients.
Most medical websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a booked consultation inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a booked procedure.
Medical is a trust and evidence category. The creative has to look like a real, competent, established practice. We produce the assets that earn the call.
Every practice has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — procedure mix, pricing, capacity, and growth strategy.
That's exactly what the first conversation is for. We'll look at where your patients come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your practice. We'll look at how you're getting patients today and show you where the biggest opportunities are.
Four different practices, four different bottlenecks. In every case the consultant already had a good practice — what they didn't have was marketing that could be traced to the procedure.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a booked procedure, how we attribute calls to channels, and how we separate a marketing number from a business number.
Consultants at practices across different sizes and procedure mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's consults, booked procedures, and what each one cost me. That's the whole report."
"We were doing routine appointments all day. They rebuilt our site around private procedures and added call tracking, and the consults changed within a month. Average procedure value is up by more than half."
"Private dermatology is the highest-margin work in our practice and we were invisible. Six months later we're the first name most local GPs refer to. That was worth the fee on its own."
"Half our ad budget was going to searches for medical jobs and free NHS advice. They tightened the targeting and doubled our private consults without spending a penny more."
"I was skeptical about call tracking — thought it was for bigger groups. Turns out I'd been funding a channel that never produced a single private procedure, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your procedure mix, your area, your average procedure value, and where the consults come from today. No assumptions.
Website, booking flow, procedure pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your consults actually come from.
We cut what's producing rubbish and scale what's producing booked procedures. Judged on procedure value, not clicks.
As the numbers improve, we expand into new procedure lines and new areas — without losing the basics.
This is not a set-and-forget process. Anyone who tells you medical marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but medical is one of our core verticals. We understand the sector: procedure mix, private/NHS split, consultant capacity, and how the value of a single private procedure justifies a much higher cost per lead than a general agency would assume.
Referrals are great — but they're unreliable and they cap your growth at whatever your referral network happens to reach. What we do is build a second, predictable channel: your website, your Google Business Profile, your reviews, your call tracking. Practices that do both grow faster than practices that rely on either alone.
Paid ads and Local Services Ads can produce consults within days. Local SEO and map-pack visibility take longer — most practices see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. A cataract campaign and a dermatology campaign should not share a landing page, an offer, or a keyword set. Procedure focus, geo controls, and negative keyword filtering are core parts of what we set up from day one.
We build the creative and copy to your compliance team's standards, not around them. Every ad and page we produce goes through your internal review process. We're comfortable working with GMC, CQC, and equivalent regulatory frameworks — and we never push a message your compliance team wouldn't sign off on.
Yes — this is one of the biggest opportunities in medical marketing right now. Private procedures come with much better margins and more referral value, but only if you show up for the specific searches and have the evidence, reviews, and finance options to convert. Most clients see meaningful movement within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a consult or a booked procedure. Website enquiries carry the same attribution. Every month you get one page tying spend to booked procedures — not charts that look busy but don't tell you anything.
It depends on your market, your procedure lines, and how much work is needed. A single-site private GP and a multi-specialty group are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which practices we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into booked procedures comes down to your fees, your team's capacity, how well you convert on the phone, and your procedure options. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your practice is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your practice. We'll look at how you're getting patients today and show you where the biggest opportunities are.