That's what manufacturing marketing should deliver. Northic Media helps manufacturers generate qualified RFQs, win larger contracts, and build the pipeline that makes revenue predictable — strategy, advertising, B2B SEO, websites, and enquiry tracking handled by one team that knows the sector.
Tell us about your manufacturing business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.
The manufacturers we talk to are usually getting enquiries. The problem is the mix. Too many small one-off orders, too few larger contract RFQs, and no clear line of sight from ad spend to the orders that actually fill capacity and improve margin.
The pipeline is full of low-value work that clogs up production without moving revenue. The bigger contracts go to competitors with better positioning.
Long-run, contract-manufacturing, and OEM work is where the recurring, high-margin revenue lives — but you're invisible for those searches.
When a procurement engineer searches for a specific process or capability, you're on page two. The RFQ goes to the supplier on page one.
No capability depth, no equipment list, no certifications, no case studies. Buyers can't tell if you can actually deliver the job.
Google Ads bidding against competitor brand terms, or targeting students and hobbyists rather than procurement leads and design engineers.
You know how many enquiries came in. You don't know which channel produced the £400k contract order — or the one that produced a £500 job.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to win larger, higher-margin work.
Manufacturing marketing is a technical, capability-driven, and long-cycle category. It has its own rules — and the whole system we build has to respect them.
B2B SEO, capability pages, and technical content that put you in front of buyers already looking for your processes and materials.
Google Ads, LinkedIn, and sector-specific campaigns targeting design engineers, procurement leads, and operations managers — not students and hobbyists.
Fast-loading capability pages, equipment lists, certifications, and RFQ forms that turn a search into a qualified enquiry.
Case studies, tolerance data, capacity specs, and quality documentation that give procurement the confidence to place larger orders.
Call tracking, form attribution, and CRM sync so you can see which channels produce contracted orders and repeat work.
Reporting on cost per qualified RFQ and revenue per customer by channel, so you can put more into what pays and stop funding what doesn't.
Most agencies sell manufacturers one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the orders at the end, not the clicks at the start.
A precision machine shop needs very different work to a contract manufacturer or an OEM supplier. Here's what each service includes — and which type of business it suits best.
Where procurement engineers and design teams look first — usually weeks before they issue an RFQ. If you're not showing up for capability searches, you're losing the easiest contracts in the market.
Speed to pipeline. We put you in front of the right buyers the moment they start searching — and we filter out the searches that never become orders.
Most manufacturing websites list machines and stop there. Ours are built around one job: turning a visitor into a qualified RFQ inside 60 seconds.
You can't improve what you can't measure. We install tracking that shows which channel produced which RFQ, and — crucially — which channels produce contracted orders and repeat work.
Manufacturing is a trust and evidence category. The creative has to make the plant look capable, modern, and worth ordering from. We produce the assets that earn the RFQ.
Every manufacturer has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — capability mix, sector focus, pricing, and capacity planning.
That's exactly what the first conversation is for. We'll look at where your RFQs come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your manufacturing business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.
Four different manufacturers, four different bottlenecks. In every case the owner already had a good plant — what they didn't have was marketing that could be traced to the order book.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a qualified RFQ, how we sync to your CRM, and how we separate a marketing number from a business number.
Owners across different manufacturing categories — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's RFQs, orders, and what each channel cost me. That's the whole report."
"We were getting small jobs all day. They rebuilt our site around capability and contract work, and the RFQ mix changed within a month. Average order value is up by more than half."
"Contract work is the highest-margin business in our plant and we were invisible. Six months later we're the first name most procurement engineers think of. That was worth the fee on its own."
"Half our ad budget was going to hobbyists and job-seekers. They tightened the targeting and doubled our contract RFQs without spending a penny more."
"I was skeptical about RFQ tracking — thought it was for bigger groups. Turns out I'd been funding a channel that never produced a single contract order, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your capability mix, your sectors, your average order value, and where your RFQs come from today. No assumptions.
Website, capability pages, tracking, CRM sync, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your RFQs actually come from.
We cut what's producing rubbish and scale what's producing contracted orders. Judged on orders and margin, not clicks.
As the numbers improve, we expand into new sectors and new capabilities — without losing the basics.
This is not a set-and-forget process. Anyone who tells you manufacturing marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but manufacturing is one of our core verticals. We understand the sector: capability-driven buying, procurement cycles, quality requirements, and how the value of a single contract order justifies a much higher cost per lead than a general agency would assume.
Outbound works, but it only reaches companies you already know exist. What we do is build an inbound channel that reaches buyers who are actively searching for your capability — including ones your team hasn't found yet. The two work best together: outbound for the known list, inbound for the market.
Paid search and paid social can produce RFQs within days. B2B SEO and capability content take longer — most manufacturers see meaningful organic movement around day 60 to 90, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. A CNC machining campaign and a sheet metal fabrication campaign should not share a landing page, an offer, or a keyword set. Capability focus, sector targeting, and negative keyword filtering are core parts of what we set up from day one.
Both. A single-site machine shop needs different creative, different ad structure, and different landing pages to a multi-plant group. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in manufacturing marketing right now. Contract work comes with much better margins and more recurring revenue, but only if you show up for the specific searches and have the capability evidence, certifications, and case studies to convert. Most clients see meaningful movement within 90 days.
Call tracking, form attribution, UTM discipline, and CRM sync. Every month you get one page tying spend to qualified RFQs and closed orders by channel — not charts that look busy but don't tell you anything.
It depends on your capability mix, your market, and how much work is needed. A single-site machine shop and a multi-plant group are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not improving your numbers, you walk. That's the deal, and it's the thing that keeps us honest about which manufacturers we take on in the first place.
No, and be careful with anyone who does. How many RFQs turn into orders comes down to your pricing, your lead times, your quality, and your delivery capability. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your manufacturing business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.