That's what law firm marketing should deliver. Northic Media helps law firms get in front of the right clients, book more consultations, and win the practice-area matters that actually move the firm forward — strategy, advertising, local SEO, websites, and intake tracking handled by one team that understands the profession.
Tell us about your firm. We'll look at how you're getting cases today and show you where the biggest opportunities are.
The firms we talk to are rarely short on enquiries. The problem is the mix — too many tyre-kickers, price-shoppers, and out-of-scope matters, and no clear line of sight from ad spend to a signed matter.
Forms filled in by people who never answer the phone, never qualify, and never sign. Your intake team's day disappears into a black hole.
"Personal injury lawyer near me", "family solicitor", "immigration attorney" — you're on page two while the firms that dominate those terms get every consultation.
Local map-pack visibility is where high-intent clients choose. If you're not in the top three, you're effectively invisible.
No practice-area depth, no attorney bios that build trust, no results, no fee clarity. Visitors bounce to a competitor with a stronger online presence.
Google Ads driving clicks from people looking for free advice, legal aid, or "how to sue" — not clients ready to retain.
You know how many calls came in. You don't know which channel produced the biggest commercial matter — or the one that produced nothing.
Tell us about your practice. We'll look at your current marketing and show you where we see the biggest opportunities to win the right matters.
Legal marketing is a trust, compliance, and intent-driven category. It has its own rules — and the whole system we build has to respect them.
Google Business Profile, local SEO, practice-area pages, and map-pack visibility in every city and suburb you serve.
Google Ads, Local Services Ads, and Meta campaigns targeting high-intent searches — "personal injury lawyer", "estate planning attorney" — not generic legal terms.
Fast-loading practice-area pages, click-to-call, and booking flows that turn a search into a scheduled consultation in under 60 seconds.
Case-results pages, attorney authority content, and clear fee positioning that convert a general enquiry into a high-value matter.
Call tracking, recording, and lead-quality review so you can see which channels produce retainable cases — not just calls.
Reporting on cost per retained case and cost per practice area, so you can put more into what pays and stop funding what doesn't.
Most agencies sell law firms one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the signed cases at the end, not the clicks at the start.
A solo PI attorney needs very different work to a full-service regional firm with multiple practice areas. Here's what each service includes — and which type of firm it suits best.
Where high-intent clients look first — usually within minutes of deciding they need a lawyer. If you're not in the map pack for your practice areas, you're losing the easiest consultations in the market.
Speed to enquiry. We put you at the top of the results the moment someone searches for a lawyer — and we filter out the searches that never become cases.
Most law firm websites are online brochures. They list practice areas and stop there. Ours are built around one job: turning a visitor into a consultation booking inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a retained case.
Legal is a trust category. The creative has to look like a real, competent, established firm. We produce the assets that earn the call.
Every firm has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — practice mix, intake, pricing, and commercial strategy.
That's exactly what the first conversation is for. We'll look at where your cases come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your firm. We'll look at how you're getting cases today and show you where the biggest opportunities are.
Four different firms, four different bottlenecks. In every case the partners already had a good practice — what they didn't have was marketing that could be traced to the docket.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a signed case, how we attribute calls to channels, and how we separate a marketing number from a business number.
Partners at firms across different practice areas — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's consultations, signed cases, and what each one cost. That's the whole report."
"We were getting lots of enquiries that never retained. They rebuilt our intake funnel and added call tracking, and the enquiries changed within a month. Average case value is up by more than half."
"Estate planning is the highest-margin work in our practice and we were invisible. Six months later we're the first name most financial advisors in the metro think of. That was worth the fee on its own."
"Half our ad budget was going to searches for legal aid and 'how to sue' guides. They tightened the targeting and doubled our retained cases without spending a penny more."
"I was skeptical about call tracking — thought it was for big firms. Turns out I'd been funding a channel that never produced a single retained case, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your practice areas, your service area, your average case value, and where the consultations come from today. No assumptions.
Website, booking flow, practice-area pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your consultations actually come from.
We cut what's producing rubbish and scale what's producing signed cases. Judged on retained work, not clicks.
As the numbers improve, we expand into new practice areas and new suburbs — without losing the basics.
This is not a set-and-forget process. Anyone who tells you law firm marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but legal is one of our core verticals. We understand the profession: intake, qualification, practice-area focus, compliance constraints, and how the value of a single signed case justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Legal directories can work, but they rent you clients rather than build you an asset — and the same lead is often sold to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking.
Paid ads and Local Services Ads can produce consultations within days. Local SEO and map-pack visibility take longer — most firms see meaningful movement around day 30 to 60, and it keeps building.
Yes — and we usually insist on it. A PI campaign and an estate planning campaign should not share a landing page, an offer, or a keyword set.
Both. A consumer PI firm needs different creative, different ad structure, and different landing pages to a commercial litigation practice. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes. High-value matters come with better margins and more referral value, but only if you show up for the specific searches and have the authority, reviews, and fee positioning to convert. Most clients see meaningful movement within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a consultation, a retained case, or nothing. Website enquiries carry the same attribution. Every month you get one page tying spend to signed matters.
It depends on your market, your practice areas, and how much work is needed. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal.
No, and be careful with anyone who does. How many enquiries turn into retained cases comes down to your fee structure, your intake team, how well you close on the phone, and your capacity. Ours is bringing the right consultations to you, and showing you the numbers every month.
Tell us where your firm is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your firm. We'll look at how you're getting cases today and show you where the biggest opportunities are.