That's what insurance marketing should deliver. Northic Media helps insurance agencies and brokers get in front of the right clients, book more qualified quotes, and win the commercial and life policies that actually move the book — strategy, advertising, local SEO, websites, and policy-source tracking handled by one team that knows the sector.
Tell us about your agency. We'll look at how you're getting quotes today and show you where the biggest opportunities are.
The agencies we talk to are usually busy. The problem is the mix. Too many price-shoppers chasing the cheapest car quote, too few commercial and life enquiries, and no clear line of sight from ad spend to issued policy.
Plenty of "cheapest car insurance" clicks, very few people who value advice and service. Your team spends the day on comparison rather than closing.
Small business, trades, professional indemnity, commercial property — the recurring, high-value policies that build a book — but you're invisible for those searches.
When someone searches "insurance broker near me" after a life event, your competitors show up and you don't. Those are the easiest quotes in the market.
No policy depth, no underwriter panel clarity, no local trust signals, no clear advice positioning. Visitors bounce to a competitor or a direct insurer.
Google Ads driving clicks from people looking for jobs at insurance companies and generic "how does insurance work" queries — not clients ready to buy.
You know how many quotes came in. You don't know which channel produced the £12k commercial policy — or the one that produced nothing.
Tell us about your agency. We'll look at your current marketing and show you where we see the biggest opportunities to win the right clients.
Insurance marketing is a trust, compliance, and comparison-heavy category. It has its own rules — and the whole system we build has to respect them.
Google Business Profile, local SEO, policy pages, and map-pack visibility in every town and city you serve.
Google Ads, LSA, and Meta campaigns targeting high-intent searches — "commercial insurance broker", "life insurance advisor" — not generic insurance terms.
Fast-loading policy pages, click-to-call, and quote request flows that turn a search into a scheduled call in under 60 seconds.
Commercial pages, specialist policy pages, and clear panel credentials that convert a general enquiry into a high-value policy.
Call tracking, recording, and lead-quality review so you can see which channels produce issued policies — not just quotes.
Reporting on cost per issued policy and cost per policy line, so you can put more into what pays and stop funding what doesn't.
Most agencies sell insurance firms one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the issued policies at the end, not the clicks at the start.
A single-line personal lines broker needs very different work to a commercial brokerage with multiple specialist divisions. Here's what each service includes — and which type of agency it suits best.
Where high-intent insurance buyers look first — usually within minutes of deciding they need cover. If you're not in the map pack for your policy lines, you're losing the easiest quotes in the market.
Speed to enquiry. We put you at the top of the results the moment someone searches for insurance — and we filter out the searches that never become policies.
Most insurance websites are online brochures. They list policies and stop there. Ours are built around one job: turning a visitor into a quote request inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into an issued policy.
Insurance is a trust category. The creative has to look like a real, competent, established agency. We produce the assets that earn the call.
Every agency has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — policy mix, commercial focus, pricing, and growth strategy.
That's exactly what the first conversation is for. We'll look at where your policies come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your agency. We'll look at how you're getting quotes today and show you where the biggest opportunities are.
Four different agencies, four different bottlenecks. In every case the owners already had a good business — what they didn't have was marketing that could be traced to the book.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as an issued policy, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of agencies across different sizes and policy mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's quotes, issued policies, and what each one cost me. That's the whole report."
"We were doing cheap car quotes all day. They rebuilt our site around commercial and life policies, and the enquiries changed within a month. Average premium is up by more than half."
"Commercial insurance is the highest-margin work in our book and we were invisible. Six months later we're the first name most local brokers think of. That was worth the fee on its own."
"Half our ad budget was going to searches for insurance jobs and 'how does insurance work'. They tightened the targeting and doubled our commercial enquiries without spending a penny more."
"I was skeptical about call tracking — thought it was for bigger brokerages. Turns out I'd been funding a channel that never produced a single commercial policy, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your policy lines, your service area, your average premium, and where the quotes come from today. No assumptions.
Website, quote flow, policy pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your quotes actually come from.
We cut what's producing rubbish and scale what's producing issued policies. Judged on written business, not clicks.
As the numbers improve, we expand into new policy lines and new towns — without losing the basics.
This is not a set-and-forget process. Anyone who tells you insurance marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but insurance is one of our core verticals. We understand the sector: policy mix, panel relationships, compliance, and how the value of a single commercial or life policy justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Comparison sites can work for volume, but they rent you customers rather than build you an asset — and the same lead goes to ten competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per issued policy and an agency that isn't dependent on a third party.
Paid ads and Local Services Ads can produce quotes within days. Local SEO and map-pack visibility take longer — most agencies see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. A commercial insurance campaign and a personal lines campaign should not share a landing page, an offer, or a keyword set. Policy focus, geo controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A personal lines brokerage needs different creative, different ad structure, and different landing pages to a commercial broker. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in insurance marketing right now. Commercial and life policies come with better margins and more referral value, but only if you show up for the specific searches and have the authority, reviews, and credentials to convert. Most clients see meaningful movement within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a quote, an issued policy, or nothing. Website enquiries carry the same attribution. Every month you get one page tying spend to issued policies — not charts that look busy but don't tell you anything.
It depends on your market, your policy lines, and how much work is needed. A single-line personal lines broker and a multi-line commercial brokerage are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which agencies we take on in the first place.
No, and be careful with anyone who does. How many quotes turn into issued policies comes down to your pricing, your underwriter panel, how well you close on the phone, and your service levels. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your agency is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your agency. We'll look at how you're getting quotes today and show you where the biggest opportunities are.