That's what hotel marketing should deliver. Northic Media helps hotels drive direct bookings, reduce OTA commission, and raise revenue per available room — strategy, advertising, local SEO, websites, and booking-source tracking handled by one team that knows the sector.
Tell us about your hotel. We'll look at how you're getting bookings today and show you where the biggest opportunities are.
The hotels we talk to are usually getting bookings. The problem is the economics. OTA commissions eat 15–25% of every booking, direct booking rates are flat, and there's no clear line of sight from ad spend to the guests who actually stayed and paid.
Every OTA booking costs you 15–25% in commission, and the guest relationship belongs to the OTA. Your brand gets a smaller cut of the same room, every night.
Your best guests are booking through third parties because your direct booking path isn't as easy to find or as competitive on price.
When someone searches "boutique hotel in [your city]" or "hotel near [landmark]", the OTAs and major chains dominate the results — and you're on page two.
No rate visibility, no best-rate guarantee messaging, no mobile-friendly booking widget, no reason for a guest to book direct rather than click to an OTA.
Google Ads bidding against OTA brand terms, or showing up for searches that never convert because the dates don't match or the destination isn't quite right.
You know how many room nights you sold. You don't know which channel produced the guest who came back three times in twelve months and left a 5-star review.
Tell us about your property. We'll look at your current marketing and show you where we see the biggest opportunities to shift bookings direct and lower OTA dependence.
Hotel marketing is a rate-parity, seasonality, and direct-booking-driven category. It has its own rules — and the whole system we build has to respect them.
Local SEO, destination content, and Google Business Profile optimisation so you show up for the searches that convert.
Google Hotel Ads and rate-parity strategy that put your direct rate alongside OTA rates — and win the click.
Fast-loading booking pages, best-rate guarantee messaging, and mobile UX that makes direct booking the obvious choice.
Post-stay email, loyalty perks, and re-marketing that turn a first stay into a returning guest — the highest-margin booking in the business.
Booking-source attribution, call tracking, and Google Hotel Ads reporting so you can see which channels produce direct nights.
Reporting on cost per direct booking and RevPAR by channel, so you can put more into what pays and stop funding what doesn't.
Most agencies sell hotels one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for direct bookings at the end, not the clicks at the start.
A boutique independent needs very different work to a branded franchise or a multi-property group. Here's what each service includes — and which type of hotel it suits best.
Where travellers look first — usually within hours of deciding where to stay. If you're not in the map pack for your destination, you're losing the easiest direct bookings in the market.
Compete on the metasearch row. We put your direct rate alongside OTA rates on Google — and we build paid campaigns that actually convert.
Most hotel websites look the same. They show rooms and stop there. Ours are built around one job: turning a visitor into a direct booking inside 60 seconds.
You can't improve what you can't measure. We install tracking that shows which channel produced which booking, and — crucially — which channels produce repeat guests.
Hotels are a visual and experience category. The creative has to make the property look worth travelling for. We produce the assets that earn the booking.
Every property has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — rate strategy, seasonality, channel mix, and growth.
That's exactly what the first conversation is for. We'll look at where your bookings come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your hotel. We'll look at how you're getting bookings today and show you where the biggest opportunities are.
Four different properties, four different bottlenecks. In every case the owner already had a good hotel — what they didn't have was marketing that could be traced to the reservation.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a direct booking, how we attribute revenue to channels, and how we separate a marketing number from a business number.
Owners and GMs of hotels across different sizes and models — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's direct nights, revenue, and what each channel cost me. That's the whole report."
"We were 78% OTA dependent. They rebuilt our direct booking path and put us on Google Hotel Ads, and within a month the direct rate had doubled. Best-rate messaging did most of the work."
"Destination search is the highest-value traffic in our market and we were invisible. Six months later we're the first name most travellers find. RevPAR is up meaningfully."
"Half our ad budget was going to searches for hotel jobs and out-of-area travellers. They tightened the targeting and doubled our direct bookings without spending a penny more."
"I was skeptical about booking-source tracking — thought it was for bigger groups. Turns out I'd been funding a channel that never produced a single repeat guest, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your rate structure, your seasonality, your OTA mix, and where your direct bookings come from today. No assumptions.
Website, booking flow, Google Hotel Ads feed, tracking, and paid accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your direct bookings actually come from.
We cut what's producing rubbish and scale what's producing direct nights. Judged on revenue and RevPAR, not clicks.
As the numbers improve, we expand into new segments and new channels — without losing the basics.
This is not a set-and-forget process. Anyone who tells you hotel marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but hotels are one of our core verticals. We understand the sector: rate parity, seasonality, OTA economics, and how the value of a direct booking justifies a much higher cost per acquisition than a general agency would assume.
OTAs can drive volume, but every booking costs 15–25% in commission and the guest relationship belongs to the OTA. What we do that OTAs don't is build your direct channel: your website, your Google Hotel Ads presence, your best-rate messaging, your repeat-guest programme. Over time that means lower commission costs and guests you own the relationship with.
Google Hotel Ads and paid search can produce direct bookings within days. Destination SEO and Google Maps visibility take longer — most hotels see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes. Rate parity doesn't mean you can't compete on direct — it means you compete on value, perks, loyalty benefits, and the ease of the direct booking experience rather than on headline rate. That's exactly the territory we build in.
Both. An independent hotel needs different creative, different ad structure, and different landing pages to a branded property — and a small property needs a different approach to a multi-site group. What changes is the campaign architecture and the offer; the underlying system is the same.
Yes — this is the end goal of everything we do. Higher direct booking rate means lower commission cost; better targeting means better-fit guests who book longer stays and return; and stronger creative and content support better rate integrity. Most clients see meaningful RevPAR improvements within 90 days.
Dynamic call tracking records the source of every call, booking-engine analytics tie reservations to source, and Google Hotel Ads reporting shows metasearch performance. Every month you get one page tying spend to direct nights and revenue — not charts that look busy but don't tell you anything.
It depends on your market, your property size, and how much work is needed. A boutique independent and a multi-property group are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not improving your numbers, you walk. That's the deal, and it's the thing that keeps us honest about which hotels we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into bookings comes down to your rate, your reviews, your on-property experience, and how well your team converts. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your property is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your hotel. We'll look at how you're getting bookings today and show you where the biggest opportunities are.