That's what general contractor marketing should deliver. Northic Media helps GCs get found locally, book more qualified site visits, and win more contracts — strategy, advertising, local SEO, and websites handled by one team that knows the trade.
Tell us about your contracting business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.
The GCs we talk to are usually busy. The problem isn't enquiries — it's the quality of enquiries. Too many tyre-kickers, too many unrealistic budgets, too many projects outside the size range the business actually wants. The right marketing fixes that mix.
Your inbox is full of people wanting a £5,000 kitchen when your minimum project is £50,000. You spend hours on quotes that never go anywhere.
You've got the capability and the references for commercial work, but you're invisible in the places commercial buyers and developers actually look.
When someone searches "general contractor near me," your competitors show up and you don't. Those are the easiest first conversations in the trade.
No project gallery, no case studies, no testimonials, no indication of the size and type of work you actually specialise in. Just a list of services and a contact form.
Google Ads sending you calls from DIYers, home inspectors, and searches for "contractor jobs" and "contractor supplies." Money out, nothing back.
Google Ads, LSA, referrals, word of mouth, Houzz — multiple channels running and no honest answer to which one produced the last £300,000 project.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to get more qualified enquiries from the right types of clients.
GC work is high-ticket, long-cycle, trust-heavy, and mix-sensitive. It has its own rules — and the whole system we build has to respect them. Here's how the six stages work for a general contractor.
Google Business Profile, local SEO, service-area pages, and map-pack visibility in every suburb and postcode you actually service.
Google Ads, Local Services Ads, and Meta campaigns targeting the specific project types you want — not "contractor near me" tyre-kickers.
Landing pages and forms that filter for project type, budget range, and timeline — so you only spend time on enquiries worth quoting.
Project galleries, case studies, testimonials, and the proof that converts a site visit into a signed contract.
Call tracking, recording, and lead-quality review so you can see which channels produce good projects and which produce noise.
Reporting on cost per qualified enquiry and cost per signed contract, so you can put more into what pays and stop funding what doesn't.
Most agencies sell GCs one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the contracts that come out the other end, not just the clicks going in.
A residential remodeler needs very different work to a commercial GC doing tenant fit-outs and ground-up construction. Here's what each service actually includes — and which types of contracting business it suits best.
Where homeowners and small commercial clients look first. If you're not in the map pack for the areas you cover, you're losing the easiest first conversations in the trade.
Speed to enquiries. We put you at the top of the results the moment someone is searching for a kitchen remodel, an extension, a basement conversion, or a commercial fit-out — and we filter out the searches that never become projects.
Most GC websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a qualified enquiry inside 30 seconds — and showing the proof that makes them trust you with a five-figure project.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a site visit, a quote, or a signed contract — so every marketing decision is made on evidence.
GC work is a trust category — nobody signs a £100,000 contract on a whim. The creative has to look like a real, competent, licensed, insured contractor with the portfolio to prove it. We produce the assets that earn the site visit.
Every contracting business has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it — project mix, pricing, capacity, and margin.
That's exactly what the first conversation is for. We'll look at where your enquiries come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your contracting business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.
Four different contracting operations, four different bottlenecks. In every case the owner already had a good business — what they didn't have was marketing that could be traced to the signed contract.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a qualified enquiry, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of contracting businesses across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's qualified enquiries, site visits booked, and what each one cost me. That's the whole report."
"We were drowning in £5k kitchen enquiries when our minimum project is £50k. They rebuilt our enquiry flow around our actual target projects, and the quality of the leads changed within a month."
"We've got 20 years of commercial references but we were invisible online. Six months later, developers are finding us directly. That was worth the fee on its own — and we haven't even started on paid ads yet."
"Half our ad budget was going to searches for jobs we don't want. They tightened the targeting, filtered the rubbish, and doubled our qualified enquiries without spending a penny more."
"I was sceptical about call tracking — thought it was for big companies. Turns out I'd been funding a channel that never produced a single signed contract, for eleven months. Seeing that on one page was worth the fee on its own."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service area, project mix, average contract value, and where the enquiries come from today. No assumptions.
Website, project galleries, landing pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your enquiries actually come from.
We cut what's producing rubbish and scale what's producing contracts. Judged on signed work, not clicks.
As the numbers improve, we expand into new suburbs, new project types, and better clients — without losing the basics.
This is not a set-and-forget process. Anyone who tells you contractor marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across seven industries — but plumbing, HVAC, electrical, roofing, general contracting and home services are where we started and where a big chunk of our work lives. We understand the trade: long sales cycles, high-ticket projects, mix sensitivity, and how the value of a single signed contract justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Lead marketplaces can work, but they rent you customers rather than build you an asset — and the same lead is often sold to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per signed contract and a business that isn't dependent on a third party for its phone to ring.
Paid ads and Local Services Ads can produce enquiries within days. Local SEO and map-pack visibility take longer — most GCs see meaningful movement around day 60 to 90, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and this is one of the highest-impact things we do for GCs. We build qualified enquiry flows that ask about project type, budget range, and timeline upfront. That means fewer total enquiries, but far more of them worth your time. Most GCs see their quote-to-contract rate double within a few months.
Yes — and we usually insist on it. Contracting is a local business. Most of the waste we find in existing Google Ads accounts is spend going to searches outside the service area or to project types the business doesn't want. Zip-level targeting, radius controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A residential remodeler needs different creative, different ad structure, and different landing pages to a commercial contractor doing tenant fit-outs and ground-up construction. What changes is the campaign architecture and the offer — the underlying system is the same.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a qualified enquiry or a signed contract. Website enquiries carry the same attribution. Every month you get one page tying spend to signed work — not charts that look busy but don't tell you anything.
It depends on your market, your service area, and how much work is needed. A small residential remodeler and a multi-crew commercial GC are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which contracting businesses we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into contracts comes down to your prices, your response time, how well you close in the room, and how much work you can actually deliver. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your contracting business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your contracting business. We'll look at how you're getting enquiries today and show you where the biggest opportunities are.