That's what electrical marketing should deliver. Northic Media helps electrical contractors get found locally, book more service calls, and sell more large jobs — strategy, advertising, local SEO, and websites handled by one team that knows the trade.
Tell us about your electrical business. We'll look at how you're getting calls today and show you where the biggest opportunities are.
The electricians we talk to are usually busy. The problem isn't work — it's the mix of work. Too many £90 call-outs, too few £4,000 panel upgrades, EV charger installs, or whole-house rewires. The right marketing fixes that mix.
Your vans are full of £90 repairs while £4,000 jobs you'd rather be doing go to competitors with better positioning.
EV charger installs, solar, battery storage, and heat pump wiring are where the growth is — but you're not showing up for those searches.
When someone searches "electrician near me" after a power cut, your competitors show up and you don't. Those are the easiest jobs in the trade.
No mention of EV chargers, no mention of panel upgrades, no mention of commercial work. Just a phone number and a stock photo of a fuse board.
Google Ads sending you calls from suburbs you don't cover and searches for "electrician jobs" and "electrical supplies." Money out, nothing back.
Google Ads, LSA, Facebook, Checkatrade, referrals — five channels running and no honest answer to which one produced the last rewire.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to get more calls from the right areas — and more of the jobs you actually want.
Electrical is a licensed, high-trust, mixed-ticket market. It has its own rules — and the whole system we build has to respect them. Here's how the six stages work for an electrical business.
Google Business Profile, local SEO, service-area pages, and map-pack visibility in every suburb and township you actually service.
Google Ads, Local Services Ads, and Meta campaigns targeting the specific jobs you want — EV chargers, rewires, panel upgrades, not just "electrician near me."
Click-to-call, fast-loading service pages, and booking flows that turn a search into a phone call in under 10 seconds.
Panel upgrade, EV charger, and rewire landing pages with financing messaging and clear scope — so the high-ticket work actually comes through.
Call tracking, recording, and lead-quality review so you can see which channels produce small repairs and which produce the big jobs.
Reporting on cost per booked job and cost per high-ticket job, so you can put more into what pays and stop funding what doesn't.
Most agencies sell electricians one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the jobs that come out the other end, not just the clicks going in.
A one-van domestic electrician needs very different work to a commercial contractor with a maintenance division. Here's what each service actually includes — and which types of electrical business it suits best.
Where electrical customers look first — especially in an emergency. If you're not in the map pack for the suburbs you cover, you're losing the easiest calls in the trade.
Speed to enquiries. We put you at the top of the results the moment someone has a power outage, a tripping breaker, or a failing consumer unit — and we filter out the searches that never become jobs.
Most electrical websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a phone call or a booked appointment inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a small repair or a big install — so every marketing decision is made on evidence.
Electrical is a trust category. The creative has to look like a real, competent, certified local electrician — not like a generic ad. We produce the assets that earn the call.
Every electrical business has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it — service mix, high-ticket mix, and capacity.
That's exactly what the first conversation is for. We'll look at where your calls come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your electrical business. We'll look at how you're getting calls today and show you where the biggest opportunities are.
Four different electrical operations, four different bottlenecks. In every case the owner already had a good business — what they didn't have was marketing that could be traced to the schedule.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a booked job, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of electrical businesses across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's calls, jobs booked, and what each one cost me — including whether it was a small repair or a rewire. That's the whole report."
"We were doing £90 jobs all day. They rebuilt our service pages around EV chargers and panel upgrades, and the enquiries changed within a month. Average ticket is up by more than half and the crew is doing work they actually want to do."
"EV charger installs are the biggest opportunity in electrical right now, and we were invisible. Six months later we're the first electrician most people in the metro think of for an EV install. That was worth the fee on its own."
"Half our ad budget was going to searches for jobs we don't want. They tightened the targeting, filtered the rubbish, and doubled our high-ticket enquiries without spending a penny more. I only wish I'd done this three years ago."
"I was sceptical about call tracking — thought it was for big companies. Turns out I'd been funding a channel that never produced a single high-ticket job, for ten months. Seeing that on one page was worth the fee on its own."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service area, your service mix, your job value, and where the calls come from today. No assumptions.
Website, landing pages, tracking, ad accounts, and the local search foundation — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your calls actually come from.
We cut what's producing rubbish and scale what's producing jobs. Judged on booked work, not clicks.
As the numbers improve, we expand into new suburbs, new services, and better job types — without losing the basics.
This is not a set-and-forget process. Anyone who tells you electrical marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across seven industries — but plumbing, HVAC, electrical and home services are where we started and where a big chunk of our work lives. We understand the trade: emergency vs. scheduled calls, small repairs vs. big installs, EV and solar growth, and how the job value of a single rewire justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Lead marketplaces can work, but they rent you customers rather than build you an asset — and the same lead is often sold to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per booked job and a business that isn't dependent on a third party for its phone to ring.
Paid ads and Local Services Ads can produce calls within days. Local SEO and map-pack visibility take longer — most electricians see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. Electrical is a local business. Most of the waste we find in existing Google Ads accounts is spend going to searches outside the service area or to job types the business doesn't want. Zip-level targeting, radius controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A domestic electrician needs different creative, different ad structure, and different landing pages to a commercial contractor doing three-phase work and building maintenance. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the fastest-growing parts of what we do for electricians. EV charger installs and solar/battery enquiries come through specific searches and specific positioning. We build the landing pages, run the campaigns, and track which enquiries turn into installs. Most clients see meaningful EV volume within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a booked repair or a bigger install. Website enquiries carry the same attribution. Every month you get one page tying spend to booked work — not charts that look busy but don't tell you anything.
It depends on your market, your service area, and how much work is needed. A one-van domestic electrician and a multi-crew commercial contractor are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which electrical businesses we take on in the first place.
No, and be careful with anyone who does. How many calls turn into jobs comes down to your prices, your response time, how well you close on the phone, and how much work you can actually deliver. That side is yours. Ours is bringing the right calls to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your electrical business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your electrical business. We'll look at how you're getting calls today and show you where the biggest opportunities are.