That's what dental marketing should deliver. Northic Media helps dental practices get in front of the right patients, book more consults, and win the implant, ortho, and cosmetic work that actually moves the practice forward — strategy, advertising, local SEO, websites, and patient-source tracking handled by one team that knows the sector.
Tell us about your practice. We'll look at how you're getting patients today and show you where the biggest opportunities are.
The practices we talk to are usually busy. The problem is the mix. Too many £22 NHS check-ups and single-visit emergency appointments, too few implant, ortho, and cosmetic consults, and no clear line of sight from ad spend to a signed treatment plan.
Check-ups and single-fill appointments fill the day but don't grow the practice. The high-value treatments go to practices with better positioning.
Implants, Invisalign, and cosmetic dentistry are the highest-margin work in the practice — but you're invisible for those searches.
When someone searches "dentist near me" after a toothache or a move, your competitors show up and you don't. Those are the easiest new patients in the market.
No treatment depth, no before/after galleries, no finance clarity, no evidence of implant or ortho results. Visitors bounce to a competitor.
Google Ads driving clicks from people looking for dental nurse jobs and "how much is a dental implant" curiosity-seekers — not patients ready to book.
You know how many enquiries came in. You don't know which channel produced the £3,500 implant case — or the one that produced nothing.
Tell us about your practice. We'll look at your current marketing and show you where we see the biggest opportunities to win the right patients.
Dental marketing is a local, trust, and treatment-value category. It has its own rules — and the whole system we build has to respect them.
Google Business Profile, local SEO, treatment pages, and map-pack visibility in every town and suburb you serve.
Google Ads, LSA, and Meta campaigns targeting high-intent searches — "dental implants", "Invisalign", "emergency dentist" — not generic dental terms.
Fast-loading treatment pages, click-to-call, and booking flows that turn a search into a booked consult in under 60 seconds.
Treatment depth pages, before/after galleries, and clear finance options that convert a general enquiry into a signed treatment plan.
Call tracking, recording, and lead-quality review so you can see which channels produce signed treatments — not just enquiries.
Reporting on cost per signed treatment and cost per treatment line, so you can put more into what pays and stop funding what doesn't.
Most agencies sell dental practices one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the signed treatments at the end, not the clicks at the start.
A single-site NHS practice needs very different work to a multi-site private group with implants, ortho, and cosmetic divisions. Here's what each service includes — and which type of practice it suits best.
Where patients look first — usually within minutes of deciding they need a dentist. If you're not in the map pack for your area, you're losing the easiest new patients in the market.
Speed to enquiry. We put you at the top of the results the moment someone searches for a dentist — and we filter out the searches that never become patients.
Most dental websites are online brochures. They list treatments and stop there. Ours are built around one job: turning a visitor into a booked consultation inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a signed treatment plan.
Dental is a trust and presentation category. The creative has to look like a real, competent, established practice. We produce the assets that earn the call.
Every practice has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — treatment mix, pricing, capacity, and growth strategy.
That's exactly what the first conversation is for. We'll look at where your patients come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your practice. We'll look at how you're getting patients today and show you where the biggest opportunities are.
Four different practices, four different bottlenecks. In every case the principal already had a good practice — what they didn't have was marketing that could be traced to the treatment plan.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a signed treatment, how we attribute calls to channels, and how we separate a marketing number from a business number.
Principals at practices across different sizes and treatment mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's consults, signed treatments, and what each one cost me. That's the whole report."
"We were doing check-ups all day. They rebuilt our site around implants and cosmetic, and the consults changed within a month. Average case value is up by more than half."
"Implants are the highest-margin work in our practice and we were invisible. Six months later we're the first name most local dentists refer to. That was worth the fee on its own."
"Half our ad budget was going to searches for dental nurse jobs and 'how much is an implant'. They tightened the targeting and doubled our private consults without spending a penny more."
"I was skeptical about call tracking — thought it was for bigger groups. Turns out I'd been funding a channel that never produced a single implant case, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your treatment mix, your area, your average case value, and where the consults come from today. No assumptions.
Website, booking flow, treatment pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your consults actually come from.
We cut what's producing rubbish and scale what's producing signed treatments. Judged on case value, not clicks.
As the numbers improve, we expand into new treatment lines and new areas — without losing the basics.
This is not a set-and-forget process. Anyone who tells you dental marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but dental is one of our core verticals. We understand the sector: treatment mix, NHS/private split, associate capacity, and how the value of a single implant or ortho case justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Directories can work, but they rent you patients rather than build you an asset — and the same lead goes to every practice in the same postcode. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per new patient and a practice that isn't dependent on a third party.
Paid ads and Local Services Ads can produce consults within days. Local SEO and map-pack visibility take longer — most practices see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. An implant campaign and a check-up campaign should not share a landing page, an offer, or a keyword set. Treatment focus, geo controls, and negative keyword filtering are core parts of what we set up from day one.
All three. An NHS-heavy practice needs different creative, different ad structure, and different landing pages to a private practice or a mixed one. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in dental marketing right now. High-value treatments come with much better margins and more referral value, but only if you show up for the specific searches and have the evidence, reviews, and finance options to convert. Most clients see meaningful movement within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a consult or a signed treatment plan. Website enquiries carry the same attribution. Every month you get one page tying spend to signed treatments — not charts that look busy but don't tell you anything.
It depends on your market, your treatment lines, and how much work is needed. A single-site NHS practice and a multi-site private group are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which practices we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into signed treatments comes down to your fees, your team's capacity, how well you convert on the phone, and your treatment options. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your practice is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your practice. We'll look at how you're getting patients today and show you where the biggest opportunities are.