That's what cleaning business marketing should deliver. Northic Media helps cleaning companies get found locally, book more recurring clients, and win more commercial contracts — strategy, advertising, local SEO, and websites handled by one team that knows the trade.
Tell us about your cleaning business. We'll look at how you're getting clients today and show you where the biggest opportunities are.
The cleaning businesses we talk to are usually busy. The problem isn't work — it's the mix of work. Too many one-off deep cleans, too few recurring weekly or bi-weekly clients, and no clear picture of which channel produced the last $3,500/month commercial contract.
Your crews are running around doing $150 single deep cleans while recurring weekly clients — the reliable revenue that actually grows the business — go to competitors with better positioning.
Offices, retail, medical, property management, and Airbnbs are where the recurring, high-value work lives — but you're invisible for the places facilities managers actually look.
When someone searches "house cleaning near me" after moving in or "commercial cleaning" before a lease starts, your competitors show up and you don't.
No recurring pricing, no service-area clarity, no indication you handle move-outs, post-construction, medical, or Airbnb turnovers. Just a phone number and a stock photo of a mop.
Google Ads sending you calls from zip codes you don't cover and searches for "cleaning jobs" and "cleaning supplies." Money out, nothing back.
Google Ads, LSA, Yelp, Thumbtack, Facebook, referrals — multiple channels running and no honest answer to which one produced the last $4,000/month office contract.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to get more calls from the right areas — and more recurring or commercial contracts.
Cleaning is a trust-heavy, recurring-revenue, service-mix-sensitive market. It has its own rules — and the whole system we build has to respect them. Here's how the six stages work for a cleaning business.
Google Business Profile, local SEO, service-area pages, and map-pack visibility in every suburb and zip code you actually cover.
Google Ads, Local Services Ads, and Meta campaigns targeting the specific services you want — recurring house cleaning, commercial office cleaning, move-out cleans — not just "cleaning near me."
Fast-loading service pages, click-to-call, and online booking flows that turn a search into a scheduled quote or walkthrough in under 60 seconds.
Recurring pricing pages, service-area clarity, and trust signals that convert a one-off enquiry into a weekly, bi-weekly, or monthly contract.
Call tracking, recording, and lead-quality review so you can see which channels produce one-off cleans, which produce recurring clients, and which produce commercial work.
Reporting on cost per booked job and cost per recurring client, so you can put more into what pays and stop funding what doesn't.
Most agencies sell cleaning businesses one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the recurring contracts that come out the other end, not just the clicks going in.
A solo residential cleaner needs very different work to a commercial cleaning company with multiple crews and a property management division. Here's what each service actually includes — and which types of cleaning business it suits best.
Where cleaning customers look first — usually within minutes of deciding they need help. If you're not in the map pack for the areas you cover, you're losing the easiest jobs in the trade.
Speed to enquiries. We put you at the top of the results the moment someone searches for recurring house cleaning, commercial cleaning, or a move-out clean — and we filter out the searches that never become jobs.
Most cleaning websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a phone call or a booked quote inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a one-off clean, a recurring client, or a commercial contract — so every marketing decision is made on evidence.
Cleaning is a trust category. The creative has to look like a real, vetted, insured, background-checked operation — not a generic ad. We produce the assets that earn the booking.
Every cleaning business has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it — service mix, recurring vs. one-off, commercial strategy, and crew capacity.
That's exactly what the first conversation is for. We'll look at where your calls come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your cleaning business. We'll look at how you're getting clients today and show you where the biggest opportunities are.
Four different cleaning operations, four different bottlenecks. In every case the owner already had a good business — what they didn't have was marketing that could be traced to the schedule.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a booked job, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of cleaning businesses across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's calls, jobs booked, and what each one cost me — including whether it was a one-off clean or a recurring client. That's the whole report."
"We were doing $150 deep cleans all day. They rebuilt our site around recurring weekly pricing and added a proper booking flow, and the enquiries changed within a month. Recurring revenue is up by more than double."
"Commercial cleaning is the highest-margin work in our category and we were invisible. Six months later we're the first name most facilities managers in the metro think of. That was worth the fee on its own."
"Half our ad budget was going to searches for jobs we don't want. They tightened the targeting, filtered the rubbish, and doubled our recurring-client enquiries without spending a penny more."
"I was skeptical about call tracking — thought it was for big companies. Turns out I'd been funding a channel that never produced a single recurring client, for eleven months. Seeing that on one page was worth the fee on its own."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service area, your service mix, your average client value, and where the calls come from today. No assumptions.
Website, booking flow, service-area pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your calls actually come from.
We cut what's producing rubbish and scale what's producing jobs. Judged on recurring work, not clicks.
As the numbers improve, we expand into new suburbs, new services, and commercial work — without losing the basics.
This is not a set-and-forget process. Anyone who tells you cleaning marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across seven industries — but plumbing, HVAC, electrical, roofing, general contracting, auto glass, auto repair, fencing, painting, remodeling, junk removal, cleaning and home services are where we started and where a big chunk of our work lives. We understand the trade: recurring vs. one-off, residential vs. commercial, crew capacity, and how the value of a single recurring commercial contract justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Lead marketplaces can work, but they rent you customers rather than build you an asset — and the same lead is often sold to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per booked job and a business that isn't dependent on a third party for its phone to ring.
Paid ads and Local Services Ads can produce calls within days. Local SEO and map-pack visibility take longer — most cleaning businesses see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. Cleaning is a local, drive-time-sensitive business. Most of the waste we find in existing Google Ads accounts is spend going to searches outside the service area or to job types the business doesn't want. Zip-level targeting, radius controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A residential cleaning company needs different creative, different ad structure, and different landing pages to a commercial contractor doing offices, medical, retail and property management. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in cleaning. Recurring weekly and bi-weekly clients are the reliable revenue that actually grows the business, but only if you show up for the specific searches and have the pricing, positioning, and booking flow to convert. We build the pages, run the campaigns, and track which enquiries turn into recurring contracts. Most clients see meaningful recurring volume within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a one-off clean, a recurring client, or a commercial contract. Website enquiries carry the same attribution. Every month you get one page tying spend to booked work — not charts that look busy but don't tell you anything.
It depends on your market, your service area, and how much work is needed. A solo residential cleaner and a multi-crew commercial contractor are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which cleaning businesses we take on in the first place.
No, and be careful with anyone who does. How many calls turn into jobs comes down to your prices, your response time, how well you close on the phone, and how much work you can actually deliver. That side is yours. Ours is bringing the right calls to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your cleaning business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your cleaning business. We'll look at how you're getting clients today and show you where the biggest opportunities are.