That's what brokerage marketing should deliver. Northic Media helps brokerages generate qualified leads, win higher-value transactions, and build the client pipeline that makes revenue predictable — strategy, advertising, local SEO, websites, and client-source tracking handled by one team that knows the sector.
Tell us about your brokerage. We'll look at how you're getting clients today and show you where the biggest opportunities are.
The brokerages we talk to are usually getting enquiries. The problem is the mix. Too many low-value or unqualified leads, too few high-value transactions, and no clear line of sight from ad spend to the signed clients that actually move revenue.
Forms filled in by people who never answer the phone, never qualify, and never transact. Your team's day disappears into a black hole.
Commercial, portfolio, and investment clients are where the recurring, high-margin work lives — but you're invisible for those searches.
Local map-pack visibility is where high-intent clients choose. If you're not in the top three, you're effectively invisible.
No service depth, no team bios that build trust, no case studies, no evidence of outcomes. Visitors bounce to a competitor with a stronger online presence.
Google Ads driving clicks from students, job-seekers, and out-of-area enquiries rather than real clients ready to sign.
You know how many enquiries came in. You don't know which channel produced the highest-value transaction — or the one that produced nothing.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to win the right clients.
Brokerage marketing is a trust, transaction-value, and long-consideration category. It has its own rules — and the whole system we build has to respect them.
Google Business Profile, local SEO, service pages, and map-pack visibility in every market you serve.
Google Ads, LSA, and Meta campaigns targeting high-intent searches — "commercial real estate broker", "investment property advisor" — not generic brokerage terms.
Fast-loading service pages, click-to-call, and booking flows that turn a search into a scheduled call in under 60 seconds.
Case-study depth, market authority, and clear fee positioning that convert a general enquiry into a high-value engagement.
Call tracking, recording, and client-quality review so you can see which channels produce signed clients — not just enquiries.
Reporting on cost per signed client and cost per service line, so you can put more into what pays and stop funding what doesn't.
Most agencies sell brokerages one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the signed clients at the end, not the clicks at the start.
A residential brokerage needs very different work to a commercial or investment-focused firm. Here's what each service includes — and which type of brokerage it suits best.
Where clients look first — usually within minutes of deciding they need a brokerage. If you're not in the map pack for your market, you're losing the easiest transactions in the market.
Speed to enquiry. We put you at the top of the results the moment someone searches for a broker — and we filter out the searches that never become clients.
Most brokerage websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a consultation booking inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a signed client — so every marketing decision is made on evidence.
Brokerage is a trust and credentials category. The creative has to look like a real, competent, established firm. We produce the assets that earn the call.
Every brokerage has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it — service mix, market focus, pricing, and growth strategy.
That's exactly what the first conversation is for. We'll look at where your clients come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your brokerage. We'll look at how you're getting clients today and show you where the biggest opportunities are.
Four different firms, four different bottlenecks. In every case the partners already had a good business — what they didn't have was marketing that could be traced to signed clients.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a signed client, how we attribute calls to channels, and how we separate a marketing number from a business number.
Partners at brokerages across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's consultations, signed clients, and what each one cost me. That's the whole report."
"We were getting lots of enquiries that never converted. They rebuilt our consultation funnel and added call tracking, and the quality changed within a month. Average transaction value is up by more than half."
"Commercial real estate is the highest-margin work in our business and we were invisible. Six months later we're the first name most local businesses think of. That was worth the fee on its own."
"Half our ad budget was going to searches for broker jobs and out-of-area enquiries. They tightened the targeting and doubled our signed clients without spending a penny more."
"I was skeptical about call tracking — thought it was for bigger firms. Turns out I'd been funding a channel that never produced a single signed client, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service lines, your market, your average transaction value, and where the consultations come from today. No assumptions.
Website, booking flow, service pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your consultations actually come from.
We cut what's producing rubbish and scale what's producing signed clients. Judged on closed work, not clicks.
As the numbers improve, we expand into new service lines and new markets — without losing the basics.
This is not a set-and-forget process. Anyone who tells you brokerage marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but brokerage is one of our core verticals. We understand the sector: long consideration cycles, transaction-value focus, referral dependency, and how the value of a single signed client justifies a much higher cost per lead than a general agency would assume.
Referrals are great — but they're unreliable and they cap your growth at whatever your network happens to reach. What we do is build a second, predictable channel: your website, your service pages, your case studies, your call tracking. Firms that do both grow faster than firms that rely on either alone.
Paid ads and Local Services Ads can produce consultations within days. Local SEO and map-pack visibility take longer — most firms see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. A residential campaign and a commercial or investment campaign should not share a landing page, an offer, or a keyword set. Service focus, geo controls, and negative keyword filtering are core parts of what we set up from day one.
Both, plus investment-focused firms. Each has different unit economics, different creative, and different sales cycles. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in brokerage marketing right now. High-value clients come with better margins and more referral value, but only if you show up for the specific searches and have the case studies, market authority, and fee positioning to convert. Most clients see meaningful movement within 90 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a consultation or a signed client. Website enquiries carry the same attribution. Every month you get one page tying spend to signed clients — not charts that look busy but don't tell you anything.
It depends on your market, your service lines, and how much work is needed. A solo broker and a multi-office firm are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which brokerages we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into signed clients comes down to your fees, your team's capacity, how well you close on the call, and your service quality. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your brokerage is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your brokerage. We'll look at how you're getting clients today and show you where the biggest opportunities are.