That's what auto glass marketing should deliver. Northic Media helps auto glass businesses get found locally, book more replacements, and win more fleet and insurance work — strategy, advertising, local SEO, and websites handled by one team that knows the trade.
Tell us about your auto glass business. We'll look at how you're getting jobs today and show you where the biggest opportunities are.
The auto glass businesses we talk to are usually busy. The problem isn't work — it's the mix of work. Too many £60 chip repairs, too few £400 replacements, and no visibility on the fleet contracts and insurance work that would actually grow the business.
Your vans are running around patching chips for £60 while full windshield replacements — the jobs that actually grow the business — go to whoever ranks first on Google.
Fleet contracts, dealership work, and commercial vehicle glass are where the stable, high-value work lives — but you're not showing up for those searches.
When someone searches "auto glass near me" after a cracked windshield, your competitors show up and you don't. Those are the easiest jobs in the trade.
No mobile service page, no insurance-claim flow, no ADAS recalibration mention, no fleet quote form. Just a phone number and a stock photo of a windshield.
Google Ads sending you calls from suburbs you don't cover and searches for "auto glass jobs" and "auto glass supplies." Money out, nothing back.
Google Ads, LSA, Facebook, insurance networks, dealership referrals — five channels running and no honest answer to which one produced the last fleet contract.
Tell us about your business. We'll look at your current marketing and show you where we see the biggest opportunities to get more calls from the right areas — and more of the jobs you actually want.
Auto glass is a real-time, mobile-first, insurance-driven market. It has its own rules — and the whole system we build has to respect them. Here's how the six stages work for an auto glass business.
Google Business Profile, local SEO, service-area pages, and map-pack visibility in every suburb and postcode you actually cover.
Google Ads, Local Services Ads, and Meta campaigns targeting high-intent searches — "windshield replacement," "cracked windshield," "ADAS recalibration" — not just "auto glass near me."
Fast-loading service pages, click-to-call, and mobile-service booking flows that turn a search into a scheduled visit in under 10 seconds.
Insurance-claim pages, mobile-service messaging, and ADAS calibration credibility that convert a chip enquiry into a full replacement.
Call tracking, recording, and lead-quality review so you can see which channels produce chip repairs, which produce replacements, and which produce fleet work.
Reporting on cost per booked job and cost per replacement, so you can put more into what pays and stop funding what doesn't.
Most agencies sell auto glass businesses one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the jobs that come out the other end, not just the clicks going in.
A single-van mobile operation needs very different work to a shop with a fixed location and a fleet division. Here's what each service actually includes — and which types of auto glass business it suits best.
Where auto glass customers look first — usually within minutes of a crack happening. If you're not in the map pack for the areas you cover, you're losing the easiest jobs in the trade.
Speed to enquiries. We put you at the top of the results the moment someone has a cracked windshield, a smashed side window, or needs ADAS recalibration — and we filter out the searches that never become jobs.
Most auto glass websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a phone call or a booked mobile-service visit inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a chip repair, a replacement, or fleet work — so every marketing decision is made on evidence.
Auto glass is a trust and urgency category. The creative has to look like a real, competent, insured, mobile-ready operation. We produce the assets that earn the call.
Every auto glass business has one bottleneck that's costing them more than any other. Our job is to find it, fix it first, and build the rest of the work around it — service mix, mobile vs. fixed, insurance vs. retail, and capacity.
That's exactly what the first conversation is for. We'll look at where your calls come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your auto glass business. We'll look at how you're getting jobs today and show you where the biggest opportunities are.
Four different auto glass operations, four different bottlenecks. In every case the owner already had a good business — what they didn't have was marketing that could be traced to the schedule.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a booked job, how we attribute calls to channels, and how we separate a marketing number from a business number.
Owners of auto glass businesses across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's calls, jobs booked, and what each one cost me — including whether it was a chip or a full replacement. That's the whole report."
"We were doing £60 chip repairs all day. They rebuilt our service pages around full replacements and mobile service, and the enquiries changed within a month. Average ticket is up by more than half."
"ADAS recalibration is the biggest opportunity in auto glass right now, and we were invisible. Six months later we're the first name most people in the metro think of. That was worth the fee on its own."
"Half our ad budget was going to searches for jobs we don't want. They tightened the targeting, filtered the rubbish, and doubled our replacement enquiries without spending a penny more."
"I was sceptical about call tracking — thought it was for big companies. Turns out I'd been funding a channel that never produced a single replacement, for eleven months. Seeing that on one page was worth the fee on its own."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your service area, your service mix, your job value, and where the calls come from today. No assumptions.
Website, mobile-service pages, insurance-claim flow, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your calls actually come from.
We cut what's producing rubbish and scale what's producing jobs. Judged on booked work, not clicks.
As the numbers improve, we expand into new suburbs, new services, and fleet work — without losing the basics.
This is not a set-and-forget process. Anyone who tells you auto glass marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across seven industries — but plumbing, HVAC, electrical, roofing, general contracting, auto glass, auto repair and home services are where we started and where a big chunk of our work lives. We understand the trade: mobile vs. fixed service, insurance-driven work, ADAS recalibration, and how the value of a single fleet contract justifies a much higher cost per lead than a general agency would assume.
Maybe, maybe not. Insurance networks can work, but they often take a cut of every job and the same customer is often shopped to three competitors. What we do that they don't is build your own channel: your website, your Google Business Profile, your reviews, your call tracking. Over time that means lower cost per booked job and a business that isn't dependent on a third party for its phone to ring.
Paid ads and Local Services Ads can produce calls within days. Local SEO and map-pack visibility take longer — most auto glass businesses see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. Auto glass is a local business, even with mobile service. Most of the waste we find in existing Google Ads accounts is spend going to searches outside the service area or to job types the business doesn't want. Zip-level targeting, radius controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A mobile-only operation needs different creative, different ad structure, and different landing pages to a fixed shop with a fitted bay. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in auto glass and one of the most underserved. Fleet work comes through specific searches, LinkedIn, and targeted landing pages built for fleet managers. We build the pipeline, run the campaigns, and track which enquiries turn into signed fleet contracts.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a chip repair, a full replacement, or fleet work. Website enquiries carry the same attribution. Every month you get one page tying spend to booked work — not charts that look busy but don't tell you anything.
It depends on your market, your service area, and how much work is needed. A single-van mobile operation and a multi-shop regional business are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which auto glass businesses we take on in the first place.
No, and be careful with anyone who does. How many calls turn into jobs comes down to your prices, your response time, how well you close on the phone, and how much work you can actually deliver. That side is yours. Ours is bringing the right calls to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your auto glass business is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your auto glass business. We'll look at how you're getting jobs today and show you where the biggest opportunities are.