That's what accounting firm marketing should deliver. Northic Media helps accounting firms get in front of the right clients, book more consultations, and win the advisory and business-client work that actually moves the firm forward — strategy, advertising, local SEO, websites, and client-source tracking handled by one team that understands the profession.
Tell us about your firm. We'll look at how you're getting clients today and show you where the biggest opportunities are.
The firms we talk to are usually busy. The problem is the mix. Too many low-value compliance clients, too few high-value advisory engagements, and no clear line of sight from ad spend to a retained client.
January to April runs your team into the ground. May to December, the phone goes quiet. You need an always-on channel that fills the calendar year-round.
£200 bookkeeping and self-assessment returns don't build a firm. Advisory, business clients and CFO-level retainers do — but you're invisible for those searches.
When a small business owner decides to switch accountants, they look in Google Maps. If you're not in the top three, you're not in the conversation.
No service depth, no industry specialisms, no pricing transparency, no advisor bios. Visitors bounce to a competitor with a stronger online presence.
Google Ads driving clicks from job-seekers searching "accounting jobs" and DIY taxpayers looking for free advice — not business owners ready to retain.
You know how many enquiries came in. You don't know which channel produced the £15k advisory client — or the one that produced nothing.
Tell us about your practice. We'll look at your current marketing and show you where we see the biggest opportunities to win the right clients.
Accounting marketing has its own rhythm — a hard seasonal peak, a long consideration cycle, and a trust-driven decision. The system has to respect all three.
Google Business Profile, local SEO, service pages, and map-pack visibility in every town and city you serve.
Google Ads, LSA, and Meta campaigns targeting high-intent searches — "small business accountant", "tax advisor", "R&D tax credits" — not generic accounting terms.
Fast-loading service pages, click-to-call, and booking flows that turn a search into a scheduled call in under 60 seconds.
Advisory pages, industry specialisms, and pricing transparency that convert a general enquiry into a high-value retainer.
Call tracking, recording, and lead-quality review so you can see which channels produce retainable clients — not just enquiries.
Reporting on cost per retained client and cost per service line, so you can put more into what pays and stop funding what doesn't.
Most agencies sell accounting firms one of these six and hope the rest works out. The whole point is that they work together — and that someone is accountable for the signed clients at the end, not the clicks at the start.
A solo bookkeeper needs very different work to a multi-partner firm with an advisory division. Here's what each service includes — and which type of firm it suits best.
Where small business owners look first when they decide to change accountant. If you're not in the map pack for your services, you're losing the easiest enquiries in the market.
Speed to enquiry. We put you at the top of the results the moment someone searches for an accountant — and we filter out the searches that never become clients.
Most accounting websites are online brochures. They list services and stop there. Ours are built around one job: turning a visitor into a booked consultation inside 30 seconds.
You can't improve what you can't measure. We install call tracking that shows which channel produced which call, how long it lasted, and whether it turned into a retained client.
Accounting is a trust category. The creative has to look like a real, competent, established firm. We produce the assets that earn the call.
Every firm has one bottleneck costing more than any other. Our job is to find it, fix it first, and build the rest of the work around it — service mix, advisory positioning, pricing, and growth strategy.
That's exactly what the first conversation is for. We'll look at where your clients come from today, where they don't, and what we'd prioritise first.
Same free audit. Same straight answers. No obligation, no generic pitch — just a clear look at where we'd focus first if it were our money on the line.
Tell us about your firm. We'll look at how you're getting clients today and show you where the biggest opportunities are.
Four different firms, four different bottlenecks. In every case the partners already had a good practice — what they didn't have was marketing that could be traced to the client list.
Want to know how these were tracked? Ask us and we'll walk you through the method — what we count as a retained client, how we attribute calls to channels, and how we separate a marketing number from a business number.
Partners at firms across different sizes and service mixes — in their own words, not ours.
"I'd been burned by two agencies before this. The difference here is that nobody sends me a report full of things I don't understand. It's enquiries, retained clients, and what each one cost me. That's the whole report."
"We were doing £200 SA returns all day. They rebuilt our site around advisory and business clients, and the enquiries changed within a month. Average client value is up by more than half."
"Advisory is the highest-margin work in our practice and we were invisible. Six months later we're the first name most local business owners think of. That was worth the fee on its own."
"Half our ad budget was going to searches for accounting jobs and free tax advice. They tightened the targeting and doubled our retained business clients without spending a penny more."
"I was skeptical about call tracking — thought it was for bigger firms. Turns out I'd been funding a channel that never produced a single advisory client, for eleven months."
"The website was the problem, not the ads. They told me that up front instead of taking my money for more spend. Two months later we'd doubled the conversion rate and the same ad budget suddenly worked twice as hard."
Written and video reviews available on request. Names and locations shown with permission.
Five stages. The first one is free and it's the one most agencies skip.
We learn your services, your service area, your average client value, and where the enquiries come from today. No assumptions.
Website, booking flow, service pages, tracking, and ad accounts — set up properly the first time.
Campaigns go live, tracking starts recording, and you start seeing where your enquiries actually come from.
We cut what's producing rubbish and scale what's producing retained clients. Judged on signed work, not clicks.
As the numbers improve, we expand into new service lines and new towns — without losing the basics.
This is not a set-and-forget process. Anyone who tells you accounting marketing runs itself after month one is either not paying attention or not telling you the truth. The work is continuous — the point is that it compounds.
Give us a look at your current marketing. We'll tell you what we'd keep, what we'd change, and where we'd focus first — whether or not you end up working with us.
No — we work across multiple industries, but accounting is one of our core verticals. We understand the profession: seasonal workload, service mix, qualification, and how the value of a retained business client justifies a much higher cost per lead than a general agency would assume.
Referrals are great — but they're unreliable and they cap your growth at whatever your network happens to reach. What we do is build a second, predictable channel: your website, your Google Business Profile, your reviews, your call tracking. Firms that do both grow faster than firms that rely on either alone.
Paid ads and Local Services Ads can produce enquiries within days. Local SEO and map-pack visibility take longer — most firms see meaningful movement around day 30 to 60, and it keeps building. Both work best together: ads bridge the gap while the organic asset compounds.
Yes — and we usually insist on it. A bookkeeping campaign and an advisory campaign should not share a landing page, an offer, or a keyword set. Service focus, geo controls, and negative keyword filtering are core parts of what we set up from day one.
Both. A self-assessment-heavy practice needs different creative, different ad structure, and different landing pages to a business-advisory firm. What changes is the campaign architecture and the offer — the underlying system is the same.
Yes — this is one of the biggest opportunities in accounting marketing right now. Advisory engagements come with much better margins and more referral value, but only if you show up for the specific searches and have the authority, reviews, and fee positioning to convert. Most clients see meaningful movement within 60 days.
Dynamic call tracking records the source of every call, how long it lasted, and whether it turned into a retained client. Website enquiries carry the same attribution. Every month you get one page tying spend to signed clients — not charts that look busy but don't tell you anything.
It depends on your market, your service lines, and how much work is needed. A solo bookkeeper and a multi-partner advisory firm are not the same job. You'll get one clear monthly figure in writing, for your situation, before you ever get on a call with us.
No. We work month to month. If we're not bringing you work, you walk. That's the deal, and it's the thing that keeps us honest about which firms we take on in the first place.
No, and be careful with anyone who does. How many enquiries turn into retained clients comes down to your fees, your team's capacity, how well you close on the phone, and your service levels. That side is yours. Ours is bringing the right enquiries to you, and showing you the numbers every month so you can see the connection yourself.
Tell us where your firm is today and where you want to go. We'll show you where marketing and advertising can make the biggest difference.
Rather talk it through? Call (877) 517-0423 and tell us what you're trying to grow.
Tell us about your firm. We'll look at how you're getting clients today and show you where the biggest opportunities are.