Northic Media is a marketing agency built exclusively for HVAC, plumbing, electrical, roofing, and other trade & home service businesses across the US and Canada. No generic playbooks. No jargon. Just more calls, more booked jobs.
We kept seeing the same thing: great plumbers, electricians, and roofers doing excellent work but losing jobs to competitors who simply showed up first online. Not because they were better — because they were more visible. So we built an agency around fixing exactly that.
Generic agencies treat a plumber and a photography studio exactly the same way — same templates, same keyword lists, same recycled promises, no understanding of how trade businesses actually book jobs.
We build every campaign around how trade businesses actually get jobs — emergency calls, seasonal demand, service-area targeting, and the real math behind what a customer is worth to you.
These aren't slogans on a wall. They're how we actually operate, day to day.
We don't run the same playbook we'd use for a law firm or a restaurant. Every strategy is built around how trade and home service businesses actually get booked.
You'll never get a report full of confusing charts and marketing buzzwords. Just plain English about what changed and why it matters.
We work month to month. If we're not earning your business, we don't deserve to keep it — and we mean that.
Every engagement starts with a free audit, so you see exactly what's broken before you spend a single dollar with us.
We track cost per call against your actual ticket size, so you always know what a new customer is worth — and what it took to get them.
We're not chasing a one-off project. We want to be the marketing team you never have to think twice about.
Before touching your marketing, we learn your service area, your busy season, and what a great customer actually looks like for your business.
Not a template. A plan built for your trade, your market, and your goals — because a roofer in Phoenix and an electrician in Ottawa don't need the same strategy.
You keep running your business. We handle SEO, your Google profile, ads, and your online reputation — the technical side you don't have time for.
Every month, a clear, honest update on what changed, what's working, and what's next. No spin.
"Before Northic, we were getting maybe 2–3 calls a week from Google. Within 60 days that jumped to 90-100. I stopped questioning what they were doing and just started hiring."
"We were buried on page 2 for every keyword that mattered. Northic got us into the top 3 on Google Maps for our main service areas in under 90 days."
"I've been burned by SEO agencies before so I came in skeptical. Six months in, this is the first one that ever made me feel like a partner instead of a retainer number."
"As an electrical contractor, we used to live off referrals only. Now half our panel upgrade and rewiring calls come straight from Google."
"Our drain cleaning and water heater install leads used to trickle in. Now we're fielding 15-20 qualified plumbing calls a week just from Google."
"Winter is our busy season for furnace repairs. Northic built our HVAC campaigns around that, and we booked out three weeks solid this January."
"Storm damage roof inspections are a competitive keyword, and Northic actually got us ranking for it. That alone brought in six figures in new roofing jobs."
"Our windshield replacement bookings used to be all walk-in traffic. Now we're showing up first for 'auto glass repair near me' across the whole metro."
"We used to rely on fleet contracts only. Now our auto repair shop pulls in a steady stream of walk-in customers straight from Google Maps."
"Northic rebuilt our Google profile and within a month we were showing up for 'fence installation' searches all over the county."
"Interior and exterior painting quotes used to come in slow. Now we're booking two to three new painting jobs a week from search alone."
"Kitchen and bath remodel leads are high-ticket and hard to market. Northic figured out exactly how to get us in front of homeowners actually ready to book one."
"We went from ranking nowhere for 'general contractor near me' to the top 3 spots in under four months."
"AC replacement season used to catch us understaffed because we didn't know demand was coming. Now our HVAC calls are steady and predictable all summer."
"Our average plumbing ticket went up because we're finally getting found for bigger jobs like repiping, not just leaky faucets."
"Five months in and our roofing call volume from Google alone has more than tripled. Best decision we've made for the business."
Every promise below is something you can check for yourself — not something you have to take our word for.
You see exactly what's broken before you spend a single dollar with us.
You're not locked in. We keep your business by doing the work, not by trapping you in paperwork.
Every month, you see exactly what changed — in words you don't need a marketing degree to understand.
No. We work month to month. If we're not earning your business, we don't deserve to keep it.
Most clients see their first movement in rankings within 60 days. Real call volume increases typically follow within 90 days, though every market is different.
The free audit will tell you. If what you have is working, we'll tell you honestly. If it's not moving your call volume, you'll know exactly why.
We work with HVAC, plumbing, electrical, roofing, auto glass, auto repair, fencing, painting, remodelers, general contractors, and most other home service trades.
No honest agency can guarantee an exact ranking spot — anyone who promises that isn't being straight with you. What we can guarantee is the work, the transparency, and a clear plan built around your market.
It depends on your market and what your current online presence looks like. That's exactly what the free audit and strategy call are for — no cost, no obligation, just a straight number.
Book a free strategy call and find out exactly what's holding your business back online — no cost, no obligation.